Connect Chartmogul to Google Sheets to Streamline Marketing Analytics

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What is Chartmogul?

Chartmogul is a subscription analytics platform that enables enterprise companies to track key metrics and gain insights into their recurring revenue. By consolidating data from multiple sources, Chartmogul provides a comprehensive view of customer lifetime value, churn rate, and average revenue per user. These insights empower businesses to make data-driven decisions and optimize their subscription models for maximum profitability.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that allows enterprise companies to create, edit, and collaborate on spreadsheets in real-time. With its seamless integration with other Google Workspace products, Google Sheets enables businesses to streamline their workflow, automate tasks, and analyze data effectively. Its robust sharing and collaboration features make it an ideal tool for team projects, while its advanced functions and add-ons support complex data processing and analysis.

Connecting Chartmogul to Google Sheets

There are several ways to connect Chartmogul to Google Sheets:

  • Manually export data from Chartmogul and import it into Google Sheets using CSV files. This process can be time-consuming and requires regular updates to ensure the data remains accurate and up-to-date.
  • Use a third-party integration tool, such as Zapier or Integromat, to sync data between Chartmogul and Google Sheets. These tools often require complex setup and maintenance and may have limitations on the volume and frequency of data updates.
  • Create a custom script using Chartmogul's API to extract data and load it into Google Sheets. This approach requires programming knowledge and continuous monitoring to ensure the script stays functional and secure.
  • Utilize Improvado's advanced marketing analytics platform to connect Chartmogul to Google Sheets effortlessly. Unlike other methods, Improvado provides a complete data pipeline, automating data extraction, transformation, and visualization processes with minimal setup and maintenance.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Chartmogul to Google Sheets with Improvado

Improvado is the best solution for connecting Chartmogul to Google Sheets due to the following reasons:

  • Effortless integration: Improvado simplifies data connections, eliminating the need for manual data transfers or complex third-party tools.
  • Data transformation and normalization: Improvado automatically processes and standardizes data from Chartmogul, ensuring it's ready for analysis in Google Sheets.
  • Customizable metrics and dimensions: With Improvado, you can access a wide range of metrics and dimensions from Chartmogul, tailoring the data extracts to your specific needs.
  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal solution for enterprise companies with robust data requirements.
  • Reliable customer support: Improvado offers dedicated support to assist with any issues and ensure seamless data connections.

Summary of connection Chartmogul to Google Sheets

In summary, connecting Chartmogul to Google Sheets can be a complex process, involving manual data exports, third-party tools, or custom scripts. However, with Improvado's advanced marketing analytics platform, the entire process becomes quick and straightforward. Improvado offers scalability, customization, and high-quality customer support, making it the perfect solution for enterprise companies seeking to centralize and visualize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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