Connect Amazon Vendor Central to Tableau to Get Analysis-Ready Data

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What is Amazon Vendor Central?

Amazon Vendor Central is a platform designed for large enterprises to sell their products directly to Amazon, acting as a wholesaler. By using Amazon Vendor Central, businesses can leverage Amazon's vast customer base and distribution network, making it easier to manage inventory, pricing, and promotions. Enterprise companies benefit from increased product visibility, streamlined operations, and access to Amazon's advanced marketing tools and analytics.

What is Tableau?

Tableau is a powerful business intelligence (BI) and data visualization tool used by enterprises worldwide. With Tableau, companies can quickly analyze, visualize, and share large amounts of data, enabling data-driven decision-making across the organization. Tableau's intuitive interface and robust features help businesses uncover insights, identify trends, and make informed decisions. By using Tableau, enterprises can empower their teams with easy-to-use data analysis tools, saving time and driving better outcomes.

Connecting Amazon Vendor Central to Tableau

Connecting Amazon Vendor Central to Tableau can be achieved through the following steps:

  • Export data from Amazon Vendor Central: Download reports, such as sales, inventory, and pricing data, in CSV format.
  • Prepare the data: Clean and format the CSV files to ensure compatibility with Tableau.
  • Import the data into Tableau: Use Tableau's built-in CSV connector to load the data into the application.
  • Create custom calculations and metrics: Develop formulas and calculations in Tableau to analyze the imported data.
  • Design visualizations: Build interactive dashboards and reports to display Amazon Vendor Central data, enabling insights and decision-making.
  • Automate the process: Schedule regular data exports from Amazon Vendor Central and set up automated data imports into Tableau.
  • Alternatively, use Improvado as a data extraction and load solution to seamlessly connect Amazon Vendor Central to Tableau, saving time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Vendor Central to Tableau with Improvado

Improvado offers a superior solution for connecting Amazon Vendor Central to Tableau, eliminating the need for manual data extraction and preparation. With Improvado, businesses can automatically extract and load data from Amazon Vendor Central into Tableau, ensuring accurate and up-to-date information. Improvado's platform supports a wide range of metrics and dimensions from Amazon Vendor Central, offering comprehensive reporting and analysis capabilities.

By using Improvado, enterprises can benefit from a scalable, customizable solution built to handle large volumes of data. Improvado's platform centralizes marketing and sales data, providing a single source of truth for analysis and decision-making. Additionally, Improvado offers exceptional customer support, assisting businesses with implementation, integration, and ongoing management of their data connections.

Summary of connection Amazon Vendor Central to Tableau

In summary, connecting Amazon Vendor Central to Tableau can be a complex process, but with Improvado, businesses can streamline the data integration and unlock valuable insights. Improvado's scalable, customizable solution offers a powerful platform for analyzing and visualizing Amazon Vendor Central data in Tableau. With high-quality customer support and the ability to process large volumes of data, Improvado provides an efficient, effective means of centralizing marketing and sales data. To learn more about Improvado's solution and its benefits, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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