Connect Airtable to Looker for Insightful Visualizations

Optimize data flows with intuitive automation from Improvado.

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What is Airtable?

Airtable is a versatile and user-friendly platform that combines the functionality of spreadsheets and databases to help enterprise companies manage, collaborate on, and streamline their projects and workflows. With its customizable features and user-friendly interface, Airtable allows organizations to adapt the software to their specific needs, making it an ideal choice for large-scale data management and collaboration.

What is Looker?

Looker is a modern, powerful data analytics and visualization tool designed to help enterprise companies transform raw data into actionable insights. With its robust data modeling layer and customizable visualizations, Looker enables organizations to make data-driven decisions and improve their overall business performance. By leveraging Looker's capabilities, enterprises can gain a deeper understanding of their operations, customers, and markets, leading to increased efficiency, productivity, and profitability.

Connecting Airtable to Looker

There are several ways to connect Airtable to Looker:

  • Use the built-in Airtable API to extract data from Airtable and load it into Looker. This involves writing custom code to pull data from Airtable and push it to Looker's API, which can be time-consuming and require technical expertise.
  • Utilize a third-party data integration tool, such as Zapier or Integromat, to automate the process of syncing data between Airtable and Looker. While these tools can simplify the process, they may not provide the level of customization and control needed for complex data integrations.
  • Build a custom data connector using Looker's SDK to create a direct connection between Airtable and Looker. This method requires advanced programming skills and an in-depth understanding of both platforms.
  • Choose Improvado, a powerful data integration platform that streamlines the process of connecting Airtable to Looker. With its advanced data extraction and load capabilities, Improvado provides a comprehensive solution for managing and visualizing marketing data, making it the ideal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Airtable to Looker with Improvado

Improvado offers several unique advantages when it comes to connecting Airtable to Looker:

  • Scalability: Improvado is built to handle large volumes of data, ensuring smooth and efficient integration, even for large enterprises.
  • Customization: Improvado's platform allows for the customization of metrics and dimensions, enabling users to extract only the data they need. This means that you can access a wide range of automatically extracted metrics and dimensions from your Airtable data.
  • Customer Support: Improvado provides high-quality customer support, ensuring that any issues encountered during the integration process are resolved promptly and effectively.
  • Centralization: Improvado enables organizations to centralize their marketing and sales data, simplifying data management and analysis.

Summary of connection Airtable to Looker

In summary, connecting Airtable and Looker can help enterprise organizations unlock valuable insights and improve their overall business performance. By using Improvado to integrate these two powerful platforms, companies can benefit from a scalable, customizable, and efficient solution. With its ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, Improvado is the optimal choice for organizations looking to visualize their Airtable data in Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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