Connect ActiveCampaign to Sisense for Real-Time Data Flow

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What is ActiveCampaign?

ActiveCampaign is a powerful marketing automation platform that helps enterprise companies streamline their customer interactions by centralizing email marketing, CRM, and sales automation functions. With this platform, businesses can design and optimize personalized campaigns, create custom sales pipelines, and better understand their customers through detailed tracking and reporting. ActiveCampaign enables organizations to enhance customer experiences, boost conversions, and improve overall marketing efficiency.

What is Sisense?

Sisense is a comprehensive business intelligence (BI) and data analytics platform that empowers enterprise companies to analyze and visualize complex data sets from various sources. By leveraging Sisense's robust capabilities, organizations can create interactive dashboards, reports, and KPI visualizations that drive data-driven decisions. With its user-friendly interface and scalability, Sisense enables enterprises to quickly transform raw data into actionable insights, enabling more informed decision-making and enhancing overall business performance.

Connecting ActiveCampaign to Sisense

To connect ActiveCampaign to Sisense, you can follow these steps:

  • Set up an account with ActiveCampaign and collect the API credentials, which include the API Key and API URL.
  • Install Sisense on your system, and sign in to your Sisense account.
  • Navigate to the Data page in Sisense and click on the "Add Data" button.
  • Select "Web Services" as the data source type, and then choose "ActiveCampaign" from the list of available web services connectors.
  • Enter the API Key and API URL obtained from ActiveCampaign in the required fields.
  • Select the data tables and fields you wish to import from ActiveCampaign to Sisense, and configure the data import settings accordingly.
  • Schedule the data import frequency to sync ActiveCampaign data with Sisense regularly.
  • Once the data import is complete, you can start building your ActiveCampaign Sisense dashboard by creating customized visualizations, reports, and KPIs.
  • Alternatively, use Improvado, a powerful data connector for Sisense ActiveCampaign integration, to streamline the entire data extraction and transformation process, simplifying and optimizing the connection between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting ActiveCampaign to Sisense with Improvado

Improvado offers a superior solution for connecting ActiveCampaign to Sisense, providing an advanced marketing analytics platform that simplifies the entire data pipeline - from extraction to visualization. With Improvado, you can easily extract data from ActiveCampaign and load it into Sisense, without the need for manual configuration or coding. The platform automatically extracts and normalizes your data, ensuring that all metrics and dimensions are accurately represented in your Sisense dashboard.

Improvado's robust data connector for Sisense ActiveCampaign integration offers a range of benefits, including scalability, customization, and the ability to handle large volumes of data. By using Improvado, you can centralize your marketing and sales data from various sources, ensuring a unified and consistent view of your organization's performance. Furthermore, Improvado's exceptional customer support ensures that any issues or questions are promptly addressed, empowering your business with a seamless and efficient data integration solution.

Summary of connection ActiveCampaign to Sisense

In conclusion, connecting ActiveCampaign to Sisense is a critical step towards gaining a deeper understanding of your marketing and sales data. By leveraging Improvado's advanced marketing analytics platform, you can efficiently centralize your data, create customized visualizations, and make data-driven decisions that drive business growth. With Improvado's scalable, customizable, and high-quality customer support, you can rest assured that your data integration process is in good hands. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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