Connect ActiveCampaign to Looker for Insightful Visualizations

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What is ActiveCampaign?

ActiveCampaign is a powerful marketing automation and CRM platform designed to help large enterprises improve their customer experience and drive growth. With its wide range of features like email marketing, sales automation, and customer relationship management, ActiveCampaign enables businesses to create highly personalized campaigns, streamline workflows, and increase sales. By leveraging the power of ActiveCampaign, enterprises can effectively manage their marketing and sales data, make data-driven decisions, and scale their operations.

What is Looker?

Looker is a modern data platform that empowers large enterprises to explore, analyze, and share real-time business insights. Built for the cloud, Looker offers a user-friendly interface, robust data modeling, and advanced visualization capabilities, making it a popular choice for businesses seeking to make data-driven decisions. By integrating Looker with various data sources, enterprises can easily access, analyze, and visualize their data, fostering a culture of data-driven decision-making and driving business growth.

Connecting ActiveCampaign to Looker

Connecting ActiveCampaign to Looker can be achieved through the following steps:

  • Export data from ActiveCampaign: To begin, you'll need to export your marketing and sales data from ActiveCampaign in a compatible format like CSV or JSON.
  • Prepare the data: Before importing the data into Looker, you may need to clean, normalize, and transform the data to ensure it's in the right format and structure.
  • Import data into Looker: Once the data is ready, you can import it into Looker using a data connector or by uploading the files directly.
  • Create data models: After importing the data, you'll need to create data models in Looker to define the relationships between different data sources and establish a single source of truth.
  • Visualize data: With the data models in place, you can start building custom dashboards and visualizations in Looker to analyze your ActiveCampaign data and gain valuable insights.
  • Automate the process: To ensure your data remains up-to-date, consider automating the data extraction, transformation, and load (ETL) process using a solution like Improvado instead of manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting ActiveCampaign to Looker with Improvado

Improvado is the best solution to connect ActiveCampaign to Looker for a number of reasons. First, Improvado offers a seamless, automated ETL process that eliminates the need for manual data extraction and transformation. This saves time and effort while ensuring data accuracy and consistency.

Second, Improvado provides a comprehensive data dictionary that details the metrics and dimensions available for extraction from ActiveCampaign, streamlining the data modeling process in Looker. This makes it easy to create meaningful data visualizations and gain valuable insights.

Third, Improvado is built for scalability, enabling enterprises to handle large volumes of data and integrate with a wide array of marketing and sales data sources. This makes it the perfect solution for large enterprises looking to centralize their data and improve their decision-making processes.

Summary of connection ActiveCampaign to Looker

In summary, connecting ActiveCampaign to Looker can be a complex process involving data extraction, transformation, and modeling. However, with Improvado, this process becomes easy, efficient, and scalable. By leveraging Improvado's powerful ETL capabilities, customizable data pipelines, and high-quality customer support, enterprises can visualize and analyze their ActiveCampaign data in Looker with ease, helping them make data-driven decisions and drive business growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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