Data warehouses
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Google BigQuery

Google BigQuery Integration for Marketing Teams

Query results, table schemas, and analytical datasets sync to your chosen destination. Create cross-platform reports without SQL complexity.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to BigQuery

Improvado loads data from Google Ads, Facebook, Salesforce, HubSpot, and 500+ marketing sources directly into BigQuery. The platform handles table creation, schema management, and data type optimization automatically. Incremental loads minimize BigQuery compute costs while ensuring data freshness. Authentication uses service accounts with granular permission controls.

Google BigQuery Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google BigQuery + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Standardized data warehouse architecture

Improvado's Marketing Common Data Model creates consistent table structures across all marketing data sources in BigQuery. Campaign metrics, customer data, and attribution models follow the same naming conventions and data types. Join tables seamlessly without complex transformations or field mapping. Build scalable analytics workflows that work across every marketing channel.

Use Cases

What users ask their Google BigQuery integration

Cross-channel
Consolidate Google Ads, Facebook, and LinkedIn campaign data in BigQuery for unified reporting
12 hrs → 30 min
Budget optimization
Build marketing attribution models using customer journey data across all touchpoints
Manual → auto
Executive reporting
Create executive dashboards combining marketing spend with revenue data from Salesforce
8 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What marketing data sources connect to BigQuery through Improvado?
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Improvado connects 500+ sources including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, Shopify, and major analytics platforms. The platform also supports custom API connections and database sources. All data loads to BigQuery with consistent schema and automated transformations.
How does Improvado optimize BigQuery costs?
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Improvado uses incremental data loading to minimize BigQuery storage and compute costs. The platform partitions tables by date and clusters frequently queried columns automatically. Data compression and schema optimization reduce storage fees by 40-60% compared to manual implementations.
Can Improvado handle BigQuery table schema changes?
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Yes, Improvado automatically detects and implements schema changes when marketing platforms add new fields or metrics. The platform maintains backward compatibility while adding new columns. Schema evolution happens transparently without breaking existing queries or dashboards.
What BigQuery regions does Improvado support?
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Improvado supports all BigQuery regions including US, EU, Asia-Pacific, and single-region deployments. Data residency requirements are maintained according to your BigQuery project configuration. Cross-region data transfers are handled automatically when needed.
How often does marketing data load into BigQuery?
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Data loads run every 3 hours by default with options for hourly or custom schedules based on source API limits. Real-time streaming is available for select high-volume sources. Improvado optimizes load frequency to balance data freshness with BigQuery costs.
Does Improvado provide BigQuery data governance features?
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Improvado implements BigQuery labels, descriptions, and column-level documentation automatically. The platform tracks data lineage from source APIs to final tables. Access controls and audit logging integrate with Google Cloud IAM for enterprise security requirements.