Data sources
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Twitter (X)

Integrate Twitter (X) — Social Ad Performance Data

Twitter ad campaigns, engagement metrics, and audience data automatically sync to your dashboard. Social media ROI tracking simplified.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Twitter data via API integration

Improvado connects directly to Twitter's API to extract advertising metrics, organic post performance, and audience data. The integration pulls impression data, click-through rates, engagement metrics, follower demographics, and campaign spend across all Twitter ad formats. Data refreshes automatically every hour, ensuring your dashboards reflect real-time performance. No manual CSV downloads or complex API setup required.

Twitter (X) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Twitter (X) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified Twitter data with 500+ platforms

Improvado's Marketing Common Data Model normalizes Twitter metrics alongside Facebook Ads, Google Ads, and 500+ other platforms. Cost per engagement from Twitter appears in the same format as cost per click from Google, enabling true cross-platform comparison. You can analyze how Twitter video completion rates compare to YouTube view rates, or track customer journey from Twitter impression to Salesforce conversion. All metrics flow into your chosen destination: BigQuery, Snowflake, Tableau, or Power BI.

Use Cases

What users ask their Twitter (X) integration

Cross-channel
Compare Twitter engagement rates with Facebook and Instagram performance in unified dashboards
6 hrs → 10 min
Budget optimization
Track Twitter ad spend efficiency against Google Ads and LinkedIn campaigns automatically
Manual → auto
Executive reporting
Generate executive reports showing Twitter's contribution to overall social media ROI
4 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Twitter metrics does Improvado extract?
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Improvado extracts Twitter ad metrics (impressions, clicks, spend, CTR), organic tweet performance (retweets, likes, replies), and audience data (demographics, interests, follower growth). The integration covers all Twitter ad formats including promoted tweets, video ads, and carousel ads.
How often does Twitter data refresh in Improvado?
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Twitter data refreshes every hour automatically. You can also trigger manual refreshes or adjust the frequency based on your reporting needs. Historical data goes back up to 2 years depending on your Twitter account type.
Can I connect multiple Twitter accounts to Improvado?
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Yes, Improvado supports multiple Twitter account connections within a single workspace. Each account's data remains separate while allowing combined reporting across all your Twitter properties.
Does the Twitter integration work with Twitter Analytics API changes?
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Improvado maintains the Twitter integration automatically when API updates occur. Our engineering team monitors Twitter's API changes and updates the connector without requiring action from your side.
What destinations support Twitter data from Improvado?
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Twitter data flows to all major destinations including BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Data arrives in the same normalized format regardless of your chosen destination.
Can I get Twitter data at the tweet level or just aggregated metrics?
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Improvado provides both tweet-level data and aggregated campaign metrics. You can analyze individual tweet performance or view summarized data by campaign, ad group, or time period based on your analysis needs.