Trello Integration

Integrate Trello — Project Analytics Made Simple

Extract board activity, card movements, and team productivity metrics from Trello. Connect to Tableau or Google BigQuery for project performance tracking.

A
Improvado Agent
Connected to Trello
What's our Trello performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Trello Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Trello to your data warehouse automatically

Improvado connects directly to Trello's API to extract board data, card movements, team activity, and project timelines. The platform pulls data from all your Trello workspaces and boards without manual exports or CSV downloads. Data refreshes run automatically on your schedule, ensuring your warehouse always contains the latest project status and team productivity metrics. Set up takes minutes through Improvado's pre-built Trello connector.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Trello API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Trello through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Trello via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Trello performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Trello

Trello - a project management and collaboration tool.

This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.

Integration details

Unify Trello data with your business metrics

Improvado transforms raw Trello data through the Marketing Common Data Model (MCDM), standardizing field names and formats across all your tools. Project completion rates from Trello align with campaign performance from Google Ads and revenue data from Salesforce in a single view. The platform handles data type conversions and creates consistent naming conventions, so your team can analyze project efficiency alongside marketing ROI. No more manual data mapping or transformation scripts.

Use Cases

What teams ask their AI agent about Trello

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare project delivery times across teams and identify bottlenecks in your workflow

Your AI agent analyzes Trello data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min
A
Improvado Agent Cross-channel

Track team productivity metrics and resource allocation across multiple Trello boards

Your AI agent analyzes Trello data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Create executive dashboards showing project status and team performance in real-time

Your AI agent analyzes Trello data and delivers actionable insights — automatically, in seconds.

4 hrs → 5 min
AI Agent Access

Your agent doesn't just read Trello — it acts on it

Read

Pull metrics, dimensions, and trends from Trello — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Trello through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Trello
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Trello data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Trello as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts board data, card details, list movements, member activity, due dates, labels, comments, and attachments metadata. The platform also pulls team metrics like card completion rates and time spent in different workflow stages.

Put an AI agent on your Trello today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.