Data sources
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StackAdapt

StackAdapt Integration: Native Advertising Analytics

StackAdapt's native and programmatic campaign data integrates with your tech stack. Push performance metrics to BigQuery or Looker for cross-channel attribution analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect StackAdapt programmatic data

Improvado integrates with StackAdapt's API to extract campaign performance, audience targeting data, and programmatic advertising metrics automatically. Pull impressions, clicks, conversions, and spend data on your preferred schedule. No manual report downloads or CSV exports required. Your StackAdapt data syncs directly to BigQuery, Snowflake, Redshift, or other analytics destinations.

StackAdapt Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
StackAdapt + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic data across platforms

Improvado's Marketing Common Data Model (MCDM) standardizes StackAdapt metrics with data from Google Display & Video 360, Amazon DSP, and 500+ other advertising platforms. Campaign performance, audience segments, and cost metrics align automatically across your entire programmatic stack. This normalization enables cross-platform optimization and unified attribution analysis. Compare StackAdapt performance against other DSPs in consolidated dashboards.

Use Cases

What users ask their StackAdapt integration

Cross-channel
Compare StackAdapt programmatic performance against Google DV360 and Amazon DSP
5 hrs → 18 min
Budget optimization
Optimize programmatic spend allocation based on StackAdapt audience performance
Manual → auto
Executive reporting
Generate executive reports combining StackAdapt ROI with total marketing performance
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What StackAdapt data can Improvado extract?
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Improvado extracts campaign performance metrics, audience targeting data, creative performance, spend and cost data, conversion tracking, and inventory insights from StackAdapt. The integration captures both campaign-level summaries and granular performance data. Historical data goes back based on your StackAdapt account settings.
How frequently does StackAdapt data sync?
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You can schedule StackAdapt syncs hourly for real-time campaign optimization, daily for standard reporting, or set custom intervals. Most advertisers use hourly syncs during active campaigns and daily syncs for performance analysis. The sync schedule is fully configurable and adjustable anytime.
Does the integration require StackAdapt API access?
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Yes, you'll need API credentials from your StackAdapt account to establish the connection with Improvado. The setup process guides you through obtaining the necessary permissions and authentication. Improvado manages all API calls and data extraction automatically once connected.
Can I combine StackAdapt with other DSP data?
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Improvado's MCDM normalizes StackAdapt data alongside Google DV360, Amazon DSP, The Trade Desk, and other programmatic platforms. This standardization enables unified programmatic analysis across all your demand-side platforms. Compare audience performance, CPMs, and conversion rates in consolidated reports.
Which analytics tools support StackAdapt data?
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Improvado loads StackAdapt data into Tableau, Power BI, Looker, and other major BI platforms. You can also send data to warehouses like BigQuery, Snowflake, or Redshift first. The integration supports both direct BI connections and warehouse-based analytics workflows.
What's included in StackAdapt audience data?
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The integration extracts audience segment performance, demographic targeting data, behavioral insights, and custom audience metrics from StackAdapt. This data combines with your other marketing channels for comprehensive audience analysis. Compare StackAdapt audience performance against social media and search advertising results.