Connect StackAdapt to Tableau to Eliminate Human Error

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What is StackAdapt?

StackAdapt is a leading programmatic advertising platform that helps enterprise companies reach their target audience with personalized ad campaigns. By leveraging machine learning and real-time bidding, StackAdapt enables marketers to optimize campaigns and deliver better results. Enterprise companies benefit from using StackAdapt by gaining access to valuable insights and analytics, as well as a wide range of ad formats and targeting options to maximize their advertising efforts.

What is Tableau?

Tableau is a powerful business intelligence and data visualization tool that empowers enterprise companies to make informed decisions based on their data. With a user-friendly interface and advanced features, Tableau allows users to create interactive and shareable dashboards, explore hidden insights, and perform advanced analytics. Enterprise companies benefit from using Tableau by gaining the ability to turn raw data into meaningful visualizations that drive decision-making and improve overall business performance.

Connecting StackAdapt to Tableau

There are several ways to connect StackAdapt to Tableau for seamless data integration and visualization:

  • Using StackAdapt's built-in CSV export feature to manually export data and import it into Tableau;
  • Utilizing a third-party data connector for Tableau StackAdapt to establish a direct connection between the two platforms;
  • Developing a custom API integration to link StackAdapt to Tableau, allowing for more control over data extraction and synchronization;
  • Leveraging Improvado, an advanced marketing analytics platform, to automate the process of extracting, transforming, and normalizing data from StackAdapt to Tableau, as well as providing additional benefits such as scalability, customization, and high-quality customer support.

Among these options, using Improvado is the most efficient and reliable way to connect StackAdapt to Tableau. Improvado offers a complete data pipeline solution, including data extraction and load, data transformation and normalization, and data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting StackAdapt to Tableau with Improvado

Improvado is the best solution for connecting StackAdapt to Tableau for several reasons:

  • It eliminates the need for manual data export and import, saving time and reducing the risk of errors;
  • Improvado automatically extracts all available metrics and dimensions from StackAdapt, ensuring comprehensive data analysis;
  • With Improvado, you can customize the data transformation process to align with your specific needs and requirements;
  • Improvado offers exceptional customer support, guiding you through the entire process and ensuring a smooth integration;
  • By centralizing marketing and sales data, Improvado allows for more efficient analysis and decision-making.

Ultimately, Improvado provides a reliable, scalable, and customizable solution for connecting StackAdapt to Tableau, empowering marketing and analytics decision-makers with the insights they need to drive business performance.

Summary of connection StackAdapt to Tableau

In summary, connecting StackAdapt and Tableau is an essential step for enterprise companies looking to leverage the power of their marketing data for improved decision-making. Improvado offers the most efficient and reliable solution for this integration, with benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables better analysis and insights, helping enterprises make data-driven decisions that drive business growth. To learn more about how Improvado can help you connect StackAdapt to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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