Connect StackAdapt to Excel Power Query with Zero API Maintenance

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What is StackAdapt?

StackAdapt is a programmatic advertising platform that allows enterprise companies to optimize their digital advertising campaigns using data-driven insights. By leveraging artificial intelligence and machine learning, StackAdapt helps businesses target the right audiences, maximize advertising spend, and drive better results. With its comprehensive suite of tools, StackAdapt enables large enterprises to streamline their marketing efforts and make data-driven decisions.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool within Microsoft Excel that simplifies the process of importing, cleaning, and analyzing data from various sources. Enterprise companies benefit from using Excel Power Query to create custom reports and dashboards, analyze large datasets, and automate data workflows without needing advanced coding skills. It allows organizations to combine data from multiple sources, making it easier to derive insights and make informed decisions.

Connecting StackAdapt to Excel Power Query

Connecting StackAdapt to Excel Power Query can be accomplished through the following steps:

  • Export data from StackAdapt in CSV or other compatible formats, then import it into Excel Power Query.
  • Use StackAdapt APIs to access raw data and build custom queries to pull the required metrics and dimensions.
  • Create custom scripts or use third-party tools to automate the process of extracting and loading data from StackAdapt to Excel Power Query.
  • Set up data refresh schedules to ensure up-to-date information is available in Excel Power Query for reporting and analysis.
  • Utilize the data extraction and load capabilities provided by Improvado to seamlessly connect StackAdapt to Excel Power Query, eliminating the need for manual data manipulation or complex scripting.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting StackAdapt to Excel Power Query with Improvado

Improvado offers the best solution for connecting StackAdapt to Excel Power Query for a number of reasons. First, Improvado provides a complete data pipeline, handling data extraction, transformation, and visualization. This means you can easily access the required metrics and dimensions from StackAdapt without the need for custom scripting or manual data manipulation. Additionally, Improvado supports a wide range of marketing data sources, allowing you to centralize all your marketing and sales data in one place. The platform is built for scalability, capable of processing large volumes of data and providing real-time insights. Improvado's customization options let you tailor the solution to your organization's unique needs, while its exceptional customer support ensures a seamless experience for users.

Summary of connection StackAdapt to Excel Power Query

In summary, connecting StackAdapt and Excel Power Query is made simple and efficient with Improvado. Its end-to-end solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can better visualize and analyze your StackAdapt campaigns, making more informed decisions to drive better results. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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