SEMrush Data Integration — SEO & PPC Insights United
Extract keyword rankings, competitor analysis, and paid search data from SEMrush. Send complete SEO and PPC metrics to Snowflake or Tableau for unified marketing intelligence.
Top performer: Brand campaigns at 8.1x ROAS.
Connect SEMrush data to your analytics stack
Improvado connects directly to SEMrush's API to extract keyword rankings, organic traffic metrics, backlink data, and competitor insights. The platform automatically pulls data from your SEMrush projects every hour, eliminating manual CSV downloads. Your SEMrush data flows seamlessly into destinations like BigQuery, Snowflake, or Tableau for deeper analysis. Set up takes minutes, not weeks of custom development.
From connection to autonomous action in three steps
Connect
Authenticate SEMrush via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries SEMrush performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from SEMRush
Our SEMRush connector is a marketing API integration that will connect your SEMRush account to your preferred marketing tools. This will enable you to automate the process of importing your SEMRush data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our SEMRush connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified SEO data across all marketing channels
Improvado's Marketing Common Data Model (MCDM) standardizes SEMrush metrics alongside data from Google Ads, Facebook, and 500+ other platforms. Keywords, traffic sources, and conversion metrics align automatically across tools. Compare organic search performance against paid campaigns in a single dashboard. No more switching between platforms to understand your complete marketing funnel.
What teams ask their AI agent about SEMrush
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track keyword rankings across 50+ domains in unified dashboards instead of individual exports
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Compare organic vs paid performance to optimize budget allocation between channels
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Generate executive SEO reports combining rankings, traffic, and revenue attribution
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SEMrush — it acts on it
Read
Pull metrics, dimensions, and trends from SEMrush — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor SEMrush through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send SEMrush data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SEMrush as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your SEMrush today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.