Data sources
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SEMrush

SEMrush Data Integration — SEO & PPC Insights United

Extract keyword rankings, competitor analysis, and paid search data from SEMrush. Send complete SEO and PPC metrics to Snowflake or Tableau for unified marketing intelligence.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect SEMrush data to your analytics stack

Improvado connects directly to SEMrush's API to extract keyword rankings, organic traffic metrics, backlink data, and competitor insights. The platform automatically pulls data from your SEMrush projects every hour, eliminating manual CSV downloads. Your SEMrush data flows seamlessly into destinations like BigQuery, Snowflake, or Tableau for deeper analysis. Set up takes minutes, not weeks of custom development.

SEMrush Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
SEMrush + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified SEO data across all marketing channels

Improvado's Marketing Common Data Model (MCDM) standardizes SEMrush metrics alongside data from Google Ads, Facebook, and 500+ other platforms. Keywords, traffic sources, and conversion metrics align automatically across tools. Compare organic search performance against paid campaigns in a single dashboard. No more switching between platforms to understand your complete marketing funnel.

Use Cases

What users ask their SEMrush integration

Cross-channel
Track keyword rankings across 50+ domains in unified dashboards instead of individual exports
6 hrs → 10 min
Budget optimization
Compare organic vs paid performance to optimize budget allocation between channels
Manual → auto
Executive reporting
Generate executive SEO reports combining rankings, traffic, and revenue attribution
4 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What SEMrush data can Improvado extract?
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Improvado extracts keyword rankings, organic traffic metrics, backlink profiles, competitor analysis data, and domain authority scores. The integration covers all major SEMrush reports including position tracking, site audit results, and keyword gap analysis.
How often does SEMrush data sync to my warehouse?
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SEMrush data syncs automatically every hour through Improvado's API connection. You can adjust sync frequency based on your reporting needs, from real-time updates to daily batches.
Can I combine SEMrush data with Google Analytics?
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Yes, Improvado's MCDM automatically aligns SEMrush organic metrics with Google Analytics traffic data. You can analyze keyword rankings alongside actual website conversions and revenue attribution in unified reports.
Does the integration support multiple SEMrush projects?
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Improvado connects to all projects within your SEMrush account automatically. Data from multiple domains and campaigns flows into your warehouse with proper project labeling for easy segmentation.
What destinations work with SEMrush data?
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SEMrush data connects to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The platform handles all data transformation and loading requirements for each destination.
How much historical SEMrush data can I access?
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Improvado extracts all available historical data from your SEMrush account during initial setup. The platform maintains this historical context while adding new data through ongoing syncs.