Connect SalesLoft to Looker Studio for Real-Time Data Flow

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What is SalesLoft?

SalesLoft is a leading sales engagement platform designed to help enterprise companies streamline their sales process, increase productivity, and drive revenue growth. By providing advanced tools for sales automation, analytics, and integration, SalesLoft enables sales teams to engage with prospects and customers more effectively, ultimately closing more deals and boosting revenue. Some benefits of using SalesLoft include improved sales team efficiency, better lead nurturing, and robust reporting on sales performance.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool that enables enterprise companies to explore, analyze, and visualize their data in a user-friendly environment. With its flexible data modeling and customizable visualizations, Looker Data Studio provides businesses with valuable insights, helping them make informed decisions based on data-driven analysis. Benefits of using Looker Data Studio include centralized data access, real-time data analysis, and the ability to create custom reports and dashboards tailored to specific business needs.

Connecting SalesLoft to Looker Studio

Connecting SalesLoft to Looker Data Studio can be accomplished in several ways:

  • Using a direct API integration between SalesLoft and Looker Data Studio, which involves obtaining the necessary API keys and configuring the connection in Looker Data Studio.
  • Utilizing a third-party data connector for Looker Data Studio SalesLoft, which simplifies the process of connecting the two platforms by handling the API integration for you.
  • Exporting data from SalesLoft and manually importing it into Looker Data Studio, which may require additional data manipulation and formatting to ensure compatibility.
  • Building a custom data connector for Looker Data Studio and SalesLoft, which can be tailored to your specific business needs but may require more technical expertise and resources.
  • Choosing a solution like Improvado, which provides an end-to-end platform for data extraction and loading, data transformation, and data visualization. This option simplifies the process of connecting SalesLoft to Looker Data Studio and offers additional benefits such as scalability, customization, and exceptional customer support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting SalesLoft to Looker Studio with Improvado

Improvado is the ideal solution for connecting SalesLoft to Looker Data Studio, offering a complete data pipeline from data extraction to visualization. By handling the entire process, Improvado eliminates the need for manual data manipulation, ensuring that your SalesLoft data is seamlessly integrated with Looker Data Studio for accurate and up-to-date analysis.

With Improvado, you can access a wide range of metrics and dimensions from SalesLoft, enabling you to create custom reports and dashboards tailored to your unique business needs. The platform is designed to handle large volumes of data, ensuring that your enterprise-level requirements are met. Furthermore, Improvado's commitment to exceptional customer support ensures that any issues or questions are promptly addressed, making the process of connecting SalesLoft and Looker Data Studio as smooth as possible.

Summary of connection SalesLoft to Looker Studio

In summary, connecting SalesLoft to Looker Data Studio can be achieved in various ways, but using a solution like Improvado offers numerous advantages, including scalability, customization, and top-notch customer support. By providing a complete data pipeline from extraction to visualization, Improvado makes it easy to centralize your marketing and sales data, allowing you to gain valuable insights and make data-driven decisions. To learn more about how Improvado can help you connect SalesLoft to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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