Connect SalesLoft to Looker to Eliminate Human Error

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is SalesLoft?

SalesLoft is a leading sales engagement platform that helps enterprise companies streamline their sales process, increase productivity, and drive revenue growth. With its advanced features like automated email campaigns, call tracking, and real-time analytics, SalesLoft enables sales teams to effectively engage with prospects and customers, ensuring higher conversion rates and stronger customer relationships. By integrating SalesLoft with powerful BI and visualization tools, businesses can gain deeper insights into their sales data and make data-driven decisions to optimize their sales strategies.

What is Looker?

Looker is a modern data platform that empowers enterprise companies to explore, analyze, and visualize their data in real-time. With its powerful data modeling language, LookML, Looker enables businesses to create custom data models that accurately represent their unique business processes and requirements. By connecting Looker to various data sources, such as SalesLoft, decision-makers can gain a holistic view of their data and uncover valuable insights that inform strategic business decisions. Looker's intuitive interface and advanced visualization capabilities make it easy for users to understand and act on their data, driving better results for the organization.

Connecting SalesLoft to Looker

Connecting SalesLoft to Looker can be accomplished in a few different ways:

  • Utilize SalesLoft's native API to extract data and load it into Looker for analysis.
  • Export data from SalesLoft in CSV format and import it into Looker using Looker's data import functionality.
  • Use a third-party data connector, such as Fivetran or Stitch, that specializes in connecting SalesLoft to Looker and managing the data synchronization process.
  • For a more comprehensive solution, consider using Improvado, an advanced marketing analytics platform that provides a complete data pipeline from data extraction, through data transformation and normalization, to data visualization. Improvado offers a seamless integration between SalesLoft and Looker, allowing you to easily extract and load data from SalesLoft to Looker for visualization and analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting SalesLoft to Looker with Improvado

Improvado is the best solution for connecting SalesLoft to Looker because it offers a number of benefits that other methods do not. With Improvado, you can:

  • Automatically extract a wide range of metrics and dimensions from SalesLoft, saving you time and effort in manual data extraction.
  • Transform and normalize data from SalesLoft to ensure it is compatible with Looker's data model, enabling seamless integration and visualization.
  • Centralize your marketing and sales data, making it easy to analyze and gain insights from a single platform.
  • Scale your data pipeline as your business grows, ensuring your analytics infrastructure can handle increasing volumes of data.
  • Customize your data pipeline to meet your unique business requirements, giving you the flexibility to adapt your analytics strategy as needed.
  • Receive high-quality customer support from Improvado's team of experts, ensuring you get the most out of your data pipeline and integration.

Summary of connection SalesLoft to Looker

In summary, connecting SalesLoft and Looker using Improvado offers a powerful, scalable, and customizable solution for enterprise companies seeking to gain insights from their sales and marketing data. With Improvado's complete data pipeline, businesses can centralize their data, visualize it in Looker, and make data-driven decisions to optimize their sales strategies. The platform's ability to handle large volumes of data and provide high-quality customer support makes it an ideal choice for enterprises with over 2,500 employees and over $1B in annual revenue. To learn more about how Improvado can help you integrate SalesLoft and Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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