Connect SalesLoft to Domo for Unbiased Marketing Insights

Improvado: your fast lane to seamless marketing data integration.

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What is SalesLoft?

SalesLoft is a leading sales engagement platform that helps enterprise companies streamline their sales processes, increase revenue, and improve customer experiences. By providing a suite of tools for sales automation, analytics, and integration with other critical systems, SalesLoft enables organizations to create more efficient and effective sales teams. Key benefits for large enterprises include enhanced collaboration, improved pipeline visibility, and the ability to scale sales operations while maintaining personalization.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It enables organizations to make data-driven decisions by connecting, analyzing, and visualizing data from multiple sources in real-time. With Domo, businesses can create custom dashboards, reports, and visualizations to gain insights and drive better decision-making. Key benefits for large enterprises include increased agility, improved collaboration, and the ability to scale analytics efforts across the organization.

Connecting SalesLoft to Domo

Connecting SalesLoft to Domo can be approached in several ways:

  • Using SalesLoft's API: By building custom scripts to extract data from SalesLoft and load it into Domo, you can create a custom connection between the two platforms. This approach requires advanced technical skills and ongoing maintenance to ensure that the integration remains functional as both platforms evolve.
  • Utilizing a pre-built app from Domo's Appstore: Domo's Appstore offers some pre-built connectors for various data sources, including SalesLoft. These connectors can simplify the process of connecting SalesLoft to Domo, although their functionality may be limited compared to a custom-built solution.
  • Employing a third-party ETL (Extract, Transform, Load) tool: Several ETL tools on the market can facilitate the process of extracting data from SalesLoft, transforming it as needed, and loading it into Domo. These tools often provide a more user-friendly interface and greater functionality than pre-built connectors, but may come at a higher cost.
  • Using Improvado: As a comprehensive marketing analytics platform, Improvado can streamline the process of connecting SalesLoft to Domo, providing a complete data pipeline from extraction to visualization. With Improvado, you gain a robust, scalable, and customizable solution that eliminates the need for complex custom scripts or limited pre-built connectors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting SalesLoft to Domo with Improvado

Improvado stands out as the best solution for connecting SalesLoft to Domo for several reasons:

  • Scalability: Improvado is designed to handle large volumes of data, making it a perfect fit for enterprise companies. As your organization grows and data needs expand, Improvado can easily scale to meet those demands.
  • Customization: With Improvado, you have the flexibility to customize the data extraction, transformation, and normalization processes to suit your unique business needs. This ensures that your SalesLoft data is accurately represented in Domo.
  • Rich metrics and dimensions: Improvado's platform offers a comprehensive data dictionary that outlines all the metrics and dimensions that can be automatically extracted from SalesLoft and other data sources. This enables you to create detailed, meaningful visualizations and analyses in Domo.
  • Superior customer support: Improvado's dedicated team of experts is committed to helping you make the most of your data integration. They will work with you to build custom data pipelines, troubleshoot issues, and ensure that your SalesLoft and Domo integration runs smoothly.

Summary of connection SalesLoft to Domo

In summary, connecting SalesLoft to Domo can be a complex process, but using Improvado as your data connector simplifies the entire integration. By leveraging Improvado's scalable, customizable, and comprehensive platform, you can centralize your marketing and sales data, create meaningful visualizations in Domo, and ultimately make better, data-driven decisions. With the added benefits of high-quality customer support and the ability to process large volumes of data, Improvado is the clear choice for enterprise companies looking to connect SalesLoft and Domo. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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