Connect PrestaShop to Tableau to Get Analysis-Ready Data

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What is PrestaShop?

PrestaShop is a popular open-source e-commerce platform that enables large enterprises to create and manage online stores. With its robust set of tools, companies can benefit from increased efficiency, customized solutions, and powerful analytics to optimize their online sales and marketing strategies. PrestaShop is trusted by many businesses due to its flexibility, scalability, and user-friendly interface.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization tool that helps enterprises transform raw data into actionable insights. Using Tableau, organizations can create interactive, visually appealing dashboards and reports to make data-driven decisions. Tableau is known for its ease of use, powerful analytical capabilities, and integration with various data sources, making it an indispensable asset for companies looking to improve their decision-making processes.

Connecting PrestaShop to Tableau

Connecting PrestaShop to Tableau can be achieved in several ways, including:

  • Using PrestaShop's built-in export functionality to export data in CSV format, which can then be imported into Tableau for analysis.
  • Utilizing a third-party data connector for Tableau PrestaShop, which simplifies the process of importing data from PrestaShop to Tableau by automating data extraction and transformation.
  • Creating a custom integration using PrestaShop's API to extract data from PrestaShop to Tableau, allowing for more granular control and customization.
  • Employing a powerful tool like Improvado to extract, transform, and load data from PrestaShop to Tableau efficiently and with minimal manual intervention, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting PrestaShop to Tableau with Improvado

Improvado is the best solution to connect PrestaShop to Tableau as it provides an end-to-end data pipeline, including data extraction, transformation, and normalization. With Improvado, you can easily access metrics and dimensions that can be automatically extracted from PrestaShop, ensuring a seamless integration with Tableau. Additionally, Improvado offers a robust data dictionary, which simplifies the process of mapping data sources to visualization platforms.

Improvado's platform is designed for scalability and customization, ensuring that even the largest enterprises can efficiently process vast volumes of data. The platform centralizes marketing and sales data from multiple sources, making it easy to analyze and visualize in Tableau. With its top-notch customer support and dedicated account management, Improvado is the ideal solution for connecting PrestaShop to Tableau.

Summary of connection PrestaShop to Tableau

In summary, connecting PrestaShop to Tableau is an essential step for enterprises looking to harness the full potential of their e-commerce data. By utilizing a powerful solution like Improvado, businesses can benefit from a seamless integration, scalability, customization, and a high level of customer support. With the ability to process large volumes of data and centralize marketing and sales information, Improvado makes it easy to transform raw PrestaShop data into actionable insights using Tableau. To see how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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