Connect Mandrill to Looker for Insightful Visualizations

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What is Mandrill?

Mandrill is a powerful email infrastructure service that helps enterprise companies send personalized, data-driven transactional emails efficiently. By integrating Mandrill into their marketing stack, businesses can benefit from advanced tracking and analytics features, ensuring the highest deliverability rates and improving customer engagement. With its robust API, Mandrill offers seamless integration with various marketing tools and platforms, making it an essential component of any modern marketing strategy.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data visualization platform designed for large enterprises. With its intuitive interface and powerful data modeling capabilities, Looker enables organizations to easily explore, analyze, and share insights from their data. By leveraging Looker, businesses can make data-driven decisions, optimize marketing efforts, and drive revenue growth. Its flexible architecture allows for seamless integration with a wide range of data sources, ensuring that enterprise companies can derive maximum value from their data investments.

Connecting Mandrill to Looker

Connecting Mandrill to Looker can be achieved through several steps:

  • First, set up an API key in Mandrill to enable data extraction from the platform.
  • Next, create a Mandrill data connector in Looker using the API key, and configure the connector to access the desired data.
  • Import data from Mandrill to Looker by configuring the Mandrill data source in Looker, selecting the relevant metrics and dimensions, and scheduling the data import process.
  • After importing the data, create a data model in Looker to organize, categorize, and transform the raw Mandrill data into actionable insights.
  • Finally, build custom Mandrill dashboards and visualizations in Looker to analyze and share the results with your team.
  • Alternatively, use a comprehensive marketing analytics platform like Improvado to streamline the process of connecting Mandrill to Looker, leveraging its advanced data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Mandrill to Looker with Improvado

Improvado is the ideal solution to connect Mandrill and Looker, as it simplifies the data integration process and offers numerous advantages over other methods. By leveraging Improvado, you can:

  • Effortlessly extract data from Mandrill and load it into Looker without writing a single line of code.
  • Access a comprehensive data dictionary of automatically extracted metrics and dimensions, ensuring that you have all the necessary information to build insightful reports and dashboards.
  • Customize data transformations and mappings to suit your specific business needs, enabling more accurate analyses and decision-making.
  • Benefit from Improvado's superior customer support, ensuring that any issues or questions are promptly addressed by a team of experts.

Summary of connection Mandrill to Looker

In summary, connecting Mandrill to Looker is a crucial step for enterprise companies looking to optimize their marketing efforts through data-driven insights. Improvado offers an unparalleled solution to streamline this process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, organizations can unlock the full potential of their data and drive better business outcomes. To learn more about how Improvado can help your organization connect Mandrill and Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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