Data sources
/
Instagram

Instagram Data Integration | Visual Performance Tracking

Track Instagram post engagement, story metrics, and follower growth automatically. Push social data to BigQuery for marketing attribution.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Complete Instagram data integration

Improvado connects to Instagram's Graph API to extract both advertising and organic content performance data. Our connector pulls campaign metrics, story views, post engagement, and audience demographics automatically. Data includes Instagram Shopping performance, Reels metrics, and influencer collaboration results. Automated hourly syncs ensure your social media dashboards stay current without manual exports.

Instagram Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Instagram + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Social data unified across platforms

Instagram data integrates into Improvado's Marketing Common Data Model alongside Facebook, TikTok, Twitter, and other social platforms. This creates unified social media reporting with standardized engagement rates, reach metrics, and conversion tracking. Cross-platform audience analysis becomes possible when Instagram demographics connect with other channel data. Build comprehensive social ROI models with consistent attribution and revenue metrics.

Use Cases

What users ask their Instagram integration

Cross-channel
Compare Instagram ad performance against Facebook and TikTok campaigns in unified dashboards
3 hrs → 10 min
Budget optimization
Track social commerce revenue from Instagram Shopping alongside other ecommerce channels
Manual → auto
Executive reporting
Analyze organic content performance impact on paid campaign effectiveness across social platforms
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Instagram metrics does Improvado extract?
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Improvado extracts impressions, reach, engagement, clicks, conversions, and spend from Instagram Ads. We also pull organic metrics like post likes, comments, shares, story views, and Reels performance. Instagram Shopping metrics including product views and purchases are available for business accounts.
Can Improvado get Instagram organic content data?
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Yes, Improvado extracts organic Instagram performance including post engagement, story metrics, Reels views, and follower growth. We pull hashtag performance, mention tracking, and content reach data. Organic data requires Instagram Business or Creator account connection through Facebook's Graph API.
Does Improvado support Instagram Shopping data?
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Improvado extracts Instagram Shopping performance including product catalog views, clicks, and conversions. We pull shopping ad metrics and organic shopping post performance. Revenue attribution from Instagram Shopping connects with other ecommerce data for comprehensive sales analysis.
How often does Instagram data refresh through Improvado?
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Instagram data refreshes every hour for both advertising and organic metrics through Improvado's connector. Most engagement data is available within 2 hours of user interactions. Historical data going back 2 years is accessible during initial setup for comprehensive trend analysis.
Can I connect multiple Instagram accounts to Improvado?
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Yes, Improvado supports multiple Instagram business account connections within a single workspace. This is useful for agencies managing client accounts or brands with multiple Instagram presences. Each account's data remains separate unless you choose to aggregate it for reporting.
What destinations work with Instagram data from Improvado?
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Instagram data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado. Data arrives with standardized schema for consistent reporting across platforms. Real-time social media dashboards update automatically as new Instagram performance data becomes available.