Connect Freshdesk to Tableau to Make Data-Driven Decisions

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What is Freshdesk?

Freshdesk is a cloud-based customer support platform designed to help large enterprises streamline their customer service processes. With its robust ticketing system, multi-channel support, and advanced reporting features, Freshdesk enables businesses to efficiently track and resolve customer issues while maintaining a high level of customer satisfaction. By leveraging Freshdesk, enterprise companies can benefit from improved team collaboration, enhanced productivity, and better insights into their support operations.

What is Tableau?

Tableau is a powerful data visualization and analytics tool utilized by enterprise companies to turn complex data sets into easily digestible visualizations. With its intuitive interface, Tableau allows users to create customized reports and dashboards that help uncover hidden insights, identify trends, and make data-driven decisions. By leveraging Tableau, large organizations can benefit from increased efficiency, enhanced collaboration, and better decision-making across various departments.

Connecting Freshdesk to Tableau

Connecting Freshdesk to Tableau can be achieved through various methods:

  • Manually exporting data from Freshdesk and importing it into Tableau: This can be done by exporting Freshdesk data as a CSV file and then importing the file into Tableau for analysis. While this is a straightforward method, it can be time-consuming and may not provide real-time insights.
  • Utilizing a third-party data connector: Several data connectors are available to help link Freshdesk and Tableau, including the Tableau data connector for Freshdesk. These connectors often provide a seamless connection and more flexibility in terms of data synchronization and customization. However, they may require additional setup and maintenance.
  • Using a custom API integration: By developing a custom integration with Freshdesk's API, businesses can have more control over the data they want to import from Freshdesk to Tableau. This method requires programming skills and may be more complex to implement.
  • Opting for an advanced marketing analytics platform like Improvado: This solution covers the entire data pipeline, from data extraction to data visualization. By using Improvado, businesses can automatically extract, transform, and load data from Freshdesk to Tableau without the need for manual intervention or additional third-party tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Freshdesk to Tableau with Improvado

Improvado is the best solution for connecting Freshdesk to Tableau, as it offers numerous advantages over other methods. With its robust data extraction capabilities, Improvado can automatically pull a wide array of metrics and dimensions from Freshdesk, saving time and ensuring data accuracy. Its data transformation and normalization features allow users to easily manipulate and customize their data for better analysis in Tableau. Furthermore, Improvado's platform is designed for scalability, making it ideal for large enterprises that need to process and analyze high volumes of data.

Summary of connection Freshdesk to Tableau

In summary, connecting Freshdesk and Tableau is a valuable way to visualize and analyze customer support data, enabling businesses to make data-driven decisions and improve customer satisfaction. Improvado offers a comprehensive and scalable solution for this integration, with benefits such as customization, high-quality customer support, and the ability to centralize marketing and sales data. By choosing Improvado, large enterprises can efficiently process and analyze their Freshdesk data in Tableau, leading to better insights and improved decision-making. To learn more about Improvado's capabilities and how it can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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