Visualization platforms
/
Domo

Connect Domo Data — Business Intelligence Unified

Domo dashboard metrics and dataset information flow to Snowflake or Redshift. Integrate with other data sources for comprehensive business intelligence reporting.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing platforms to Domo

Improvado extracts data from 500+ marketing platforms and loads it directly into Domo DataSets through automated connectors. The platform handles complex API authentication, data pagination, and error handling that native Domo connectors often struggle with. Marketing teams can connect Google Ads, Facebook, LinkedIn, Salesforce, and other platforms without technical development. Scheduled data updates ensure your Domo cards and dashboards reflect real-time campaign performance.

Domo Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Domo + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalized data for Domo analytics

Improvado's Marketing Common Data Model standardizes metrics and dimensions across different platforms before loading into Domo. This normalization enables seamless cross-platform analysis within Domo's visualization environment. Marketing teams can compare cost-per-acquisition across Google Ads and Facebook or analyze customer lifetime value from CRM data. Consistent data schemas eliminate the need for complex Beast Mode calculations and data prep in Domo.

Use Cases

What users ask their Domo integration

Cross-channel
Build comprehensive marketing attribution models in Domo with normalized cross-platform data
10 hrs → 25 min
Budget optimization
Create real-time campaign performance dashboards combining all paid media channels
6 hrs → 15 min
Executive reporting
Generate automated executive reports with unified marketing and sales metrics
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado integrate with Domo's platform?
+
Improvado loads data directly into Domo DataSets using Domo's API and streaming capabilities. The platform can create new DataSets or append to existing ones based on your configuration. Data appears in Domo as native DataSets ready for card creation and dashboard building.
What's the difference between Improvado and Domo's native connectors?
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Domo native connectors provide basic data extraction but lack marketing-specific transformations and advanced error handling. Improvado offers pre-built marketing data models, handles API rate limiting, and provides ongoing connector maintenance. The platform also normalizes data across platforms for easier analysis.
Can I use Domo Magic ETL with Improvado data?
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Yes, data from Improvado appears as standard Domo DataSets that can be processed through Magic ETL. However, most transformations are handled by Improvado's pipeline, reducing the need for complex ETL workflows in Domo. This approach improves performance and reduces maintenance overhead.
How often does marketing data update in Domo?
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Update frequency varies by platform, typically ranging from every 15 minutes to daily based on API limitations and data availability. Advertising platforms like Google Ads can update hourly while social media data may refresh every 4-6 hours. Improvado manages all scheduling automatically.
Does this integration support Domo's mobile and embedded analytics?
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Yes, data loaded through Improvado works seamlessly with Domo's mobile app and embedded analytics features. Marketing dashboards built with Improvado data can be shared externally or accessed on mobile devices. Real-time data updates ensure mobile dashboards stay current.
Can I connect custom marketing APIs to Domo through Improvado?
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Improvado supports custom API connections for proprietary marketing platforms and internal tools. The platform can extract data from any REST API and transform it according to your requirements before loading into Domo. Custom connectors include the same monitoring and error handling as pre-built integrations.