Connect Drift to Domo for Real-Time Data Flow

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What is Drift?

Drift is a leading conversational marketing platform used by enterprise companies to engage with their customers through personalized messaging and chatbots. By utilizing Drift, businesses can streamline their sales and marketing processes, increase conversion rates, and enhance customer satisfaction. This powerful tool allows marketing teams to capture and qualify leads in real time, ultimately improving overall efficiency and driving revenue growth.

What is Domo?

Domo is a top business intelligence (BI) and data visualization platform that helps enterprise organizations make data-driven decisions. By transforming raw data into actionable insights, Domo enables companies to monitor key performance indicators, identify trends, and optimize their strategies for success. With its user-friendly interface and ability to integrate with numerous data sources, Domo empowers marketing and analytics teams to create compelling visualizations and dashboards, making complex information easily digestible and shareable across the organization.

Connecting Drift to Domo

Connecting Drift to Domo can be done through various methods, including:

  • Using a pre-built Drift Domo connector available in Domo's marketplace, which simplifies the process of importing data from Drift to Domo and allows for easy visualization of Drift data.
  • Developing a custom API integration between Drift and Domo, which requires technical expertise and resources to create and maintain the connection, but enables greater control over the data transfer and syncing process.
  • Utilizing third-party tools or middleware to facilitate the data transfer between Drift and Domo, which can offer additional features and functionality, but may require additional costs and setup.
  • Opting for a complete data pipeline solution like Improvado, which not only handles the process of extracting and loading data from Drift to Domo, but also provides advanced data transformation and normalization capabilities to ensure seamless integration and analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Drift to Domo with Improvado

Improvado is the best solution for connecting Drift to Domo because it simplifies the entire data integration process, offering a seamless and efficient way to centralize marketing and sales data. With Improvado, users can automatically extract various metrics and dimensions from Drift, transform and normalize the data, and load it into Domo for further analysis and visualization. This powerful platform is scalable, customizable, and can handle large volumes of data, making it an ideal choice for enterprise organizations. Additionally, Improvado's high-quality customer support ensures that any issues or questions that arise during the integration process are addressed promptly and effectively.

Summary of connection Drift to Domo

In conclusion, connecting Drift to Domo is a crucial step for enterprise organizations looking to maximize the value of their marketing data. By leveraging Improvado's complete data pipeline solution, businesses can not only streamline the process of extracting, transforming, and loading data from Drift to Domo, but also benefit from the platform's scalability, customization, and exceptional customer support. As a result, marketing and analytics teams can focus on generating actionable insights and driving business growth. To learn more about how Improvado can help your organization connect Drift and Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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