Connect Branch to Grafana to Streamline Marketing Analytics

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Branch?

Branch is a powerful mobile attribution platform that helps large enterprises track, measure, and optimize user engagement across channels. By providing a comprehensive view of user journeys, Branch allows businesses to make data-driven decisions, improve marketing campaign performance, and enhance customer experiences. With its robust feature set, Branch enables enterprise companies to analyze granular data, measure ROI, and optimize their marketing strategies for maximum impact.

What is Grafana?

Grafana is a leading open-source platform for analytics and monitoring. Designed for enterprise companies, Grafana allows users to create dynamic, interactive dashboards, visualize large volumes of data, and gain insights into their key performance metrics. With its flexible, extensible, and customizable features, Grafana helps businesses to monitor and analyze data from various sources, making it an essential tool for data-driven decision-making and effective resource allocation.

Connecting Branch to Grafana

Connecting Branch to Grafana can be achieved through several methods:

  • Utilize a third-party data connector or plugin specifically designed for integrating Branch with Grafana. This option may require additional setup and configuration but can facilitate a seamless connection between the two platforms, enabling you to visualize Branch data in Grafana dashboards.
  • Develop a custom solution using APIs provided by both Branch and Grafana. This approach allows for greater flexibility and customization but may require significant development and maintenance efforts.
  • Export data from Branch as CSV or JSON files and import them into Grafana. This manual method can be time-consuming and may not support real-time data updates, but it can be useful for one-time data analysis or visualization tasks.
  • Use Improvado as an all-in-one solution for connecting Branch to Grafana. Improvado simplifies the process by handling data extraction, transformation, and loading, making it easy to sync and visualize your Branch data in Grafana. With Improvado, you can save time and effort compared to other methods while maintaining the highest data quality and performance.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Branch to Grafana with Improvado

Improvado stands out as the best solution for connecting Branch to Grafana for several reasons. First, it offers a complete data pipeline, covering everything from data extraction and load to data transformation and normalization. This comprehensive approach ensures the highest data quality and performance, enabling you to focus on analyzing and visualizing your data in Grafana. Second, Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Branch, allowing you to create customized and insightful Grafana dashboards. Finally, Improvado is built with scalability in mind, capable of handling large volumes of data and centralizing marketing and sales data across multiple platforms, making it an ideal solution for enterprise companies.

Summary of connection Branch to Grafana

In summary, connecting Branch and Grafana can be a complex and time-consuming process, but with Improvado, the task becomes significantly simpler and more efficient. By offering scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize and visualize their marketing data. To discover how Improvado can help you connect Branch to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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