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Pull lead scoring, email performance, and campaign attribution from Marketo. Deliver marketing qualified leads data to Salesforce or your data warehouse.
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Improvado connects directly to Marketo's REST API to extract campaign performance, lead data, email metrics, and program statistics. The integration pulls data automatically every hour, ensuring your analytics stay current without manual exports. All Marketo objects including leads, opportunities, campaigns, and custom fields sync to your chosen destination. Setup takes 15 minutes with pre-built field mappings for immediate data flow.
Improvado's Marketing Common Data Model (MCDM) standardizes Marketo data alongside 500+ other marketing platforms. Lead attribution from Marketo aligns with Google Ads spend, Facebook conversions, and Salesforce revenue in a single view. Cross-platform customer journey analysis becomes possible when Marketo engagement scores combine with social media interactions and website behavior. Your team analyzes complete funnel performance instead of isolated channel metrics.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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