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Learn about data standardization in marketing: what it is, its benefits, and how to implement it effectively. Supports decision-making with standardized data.
Explore the causes and impacts of data discrepancy in marketing analytics and learn how to reduce and prevent discrepancies in your data.
Explore the differences and similarities between B2B and B2C content marketing. Learn about best practices, audience engagement, and more.
Explore B2B content marketing strategies, understand its differences from B2C, and learn effective planning, creation, and promotion techniques
Data governance tools help analysts act upon large data sets of vague insights. We explain how to choose a data governance tool that meets your needs.
Data normalization is a robust way to turn raw data into insights. Improvado experts explain what data normalization is and how to normalize your data.
Discover how to efficiently manage multiple Google Ads accounts with ease. Overcome limitations and optimize your Google Ads account management.
In this article, we will cover all marketing data cleansing stages, best practices, and share advice on the best tools to clean the dirty data.
This article explains what marketing data cleansing is, why marketers need data hygiene to achieve granular insights, and the challenges of this process.
Are you looking to make your digital advertising stand out? Check out this compilation of media kits from 30 well-respected publishers.
How can you merge customer-level data with first-party data without violating privacy policies? Google Ads Data Hub is your solution.
Unlock insights from cross-channel marketing analytics to optimize campaigns, improve attribution, and drive growth. Explore key strategies in our guide.
Here's a review of the best 11 dat mapping tools and their comparative analysis. Choose the right tool for your business and handle data at scale.
Many marketing teams struggle with measuring their marketing performance. These seven steps will help you not mess up along the way.
Improvado explains how to use ClickHouse to deliver cost-efficient warehousing services and why this solution has the best performance among rivals.
Improvado has joined MeasureMatch's Partner Exchange program to improve professional services and provide quality services more quickly.
Buyers today use tons of touchpoints to interact with brands. Omnichannel analytics allows companies to identify prospective channels and optimize campaigns.
Analytics maturity models provide a roadmap to advanced analytics infrastructure. We'll review the popular maturity models and all of the maturity stages.
Learn about Big Data marketing use cases and examine Big Data marketing strategies backed by real-world examples.
Analysts are concerned about data discrepancy. We'll answer your questions about why data discrepancies in Google Analytics and Facebook Ads exist.
The top 15 data integration tools based on customer reviews for any company size and needs: enterprises, mid-sized companies, and small businesses.
Revenue drives companies forward. We’ve gathered 34 revenue growth charts to help you build a state-of-the-art revenue dashboard.
The ecommerce niche had its ups and downs in 2025. Here's our list of ecommerce trends for 2025 with expert opinions to help you rock in the new year.
88% of marketers spend most of their time on reporting tasks. We explained how automated marketing reports ensure higher-quality insights in less time.
We’ve compiled a list of the best analysis software so you can choose the one with the features that match your requirements.
Learn how data ingestion accelerates analysis workflow. We'll dive into the concept of data ingestion and figure out how it can be helpful to your business.
Dive into the concept of data-driven marketing, and explore its value for the business and use cases. Learn to use marketing data to boost ROMI.
In this post we’ll discuss the role of data harmonization in performance marketing, how this process works, and all components of data harmonization.
We have analyzed several enterprise marketing platforms in order to help you choose the one that will make your marketing perform better in 2025.
This guide explains marketing data centralization and how to centralize marketing data in your storage.
Learn how to streamline data from Snowflake to Tableau using ETL for marketing data or Snowflake functionality.
Improvado’s ad spend report highlights paid ads trends across 145 industries, uncovers spending patterns, and informs about the global state of marketing.
Data transformation may seem complicated, but it doesn’t have to be if you use the right tools. This post will explain all you need to know about it.
ETL processes revolutionize business analytics and automate manual data operations. Learn how you can transform your business with an ETL solution.
Learn media match formulas and how to calculate advertising metrics to accurately assess campaign performance and optimize strategies. Learn about CPM, CPC, CPA, CTR, CR, and ROI.
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