Oleksandr Shykolovych

Ex-Editor-in-Chief at Improvado

A strong desire to share information with people and a keen eye for details help Oleksandr create engaging content and be on the same page with readers.

Posts by Oleksandr Shykolovych

20 posts

Big Data
Data Standardization: The Ultimate Guide to Why It Matters and How to Do It

Learn what data standardization is, why it's critical, and how to implement a process. See examples, benefits, and best practices for creating trusted, analysis-ready data.
May 28, 2024
Big Data
Data Discrepancy: The Ultimate Guide to Identify, Fix, and Prevent It

Stop making decisions on bad data. Learn the causes of data discrepancy, from Google Analytics to your CRM, and discover a framework to fix inconsistencies and build a single source of truth for reliable, decision-ready insights.
May 22, 2024
Performance
B2B vs B2C Content Marketing: 2026 Strategy Guide

Compare B2B and B2C content marketing strategies with 2026 data on buying committees, AI search, and attribution models. Includes decision frameworks and benchmarks.
August 22, 2023
Performance
B2B Content Marketing: Strategy & Promotion 2026

B2B content marketing: Learn effective planning, creation, and promotion strategies to drive business growth and engagement in 2026.
August 21, 2023
MarTech
11 Best Data Governance Tools for 2026 (Comparison + Implementation Guide)

Compare the top data governance tools for 2026: Collibra, Atlan, Purview, and more. Features, pricing, implementation timelines, and failure patterns to avoid.
June 3, 2022
Big Data
Marketing Data Cleansing: The Ultimate Guide to Best Practices & Tools in 2026

Master marketing data cleansing in 2026. Learn best practices, tools, and a step-by-step process to fix dirty data, improve data quality, and drive accurate analytics. See how Improvado automates data cleansing for maximum ROI.
April 13, 2022
Publisher Media Kits: 30 Examples for Digital Advertising

Discover 30 media kit examples from top publishers to craft compelling kits that boost digital advertising reach and drive scalable results in 2026.
April 3, 2022
Analytics
Cross-Channel Attribution Guide for Marketing Analysts (2026)

Complete guide to cross-channel attribution: compare 7 tools, choose the right model, avoid 26% budget waste. Includes decision trees and implementation playbooks.
January 4, 2022
Analytics
7 Steps to Measure Marketing Performance in 2026

Learn how to measure marketing performance with a maturity-based framework, from basic CAC tracking to AI-driven optimization. Includes tools, benchmarks, and red flags.
December 17, 2021
Company
Improvado Joins MeasureMatch Partner Exchange Marketplace

Improvado has joined MeasureMatch's Partner Exchange program to improve professional services and provide quality services more quickly.
December 14, 2021
Analytics
Analytics Maturity Model: A 2026 Guide for B2B Marketing Teams

Learn when to advance your analytics maturity—and when to stop. Cost calculators, failure patterns, and readiness checklists for B2B teams.
December 1, 2021
Performance
15 Best Data Integration Tools for Marketing Analysts in 2026

Compare the top 15 data integration platforms for marketing analysts. Decision tree, TCO calculator, and real-world benchmarks to find your right tool.
November 9, 2021
Performance
How to Create a Revenue Chart: A Guide to Visualizing Business Growth

Discover how to create a revenue growth chart to track trends, analyze key metrics, and visualize your business growth for smarter decisions.
November 5, 2021
Performance
Current Trends in Ecommerce: 2026 Guide

Discover ecommerce trends 2026 to boost sales and engagement with expert insights, AI personalization, and data-driven strategies for measurable growth.
October 27, 2021
Performance
Automated Marketing Reports: 11 Best Tools for 2026

Compare 11 automated marketing report platforms in 2026. Pricing, integrations, real-world ROI—plus readiness scorecard and hidden cost calculator.
October 12, 2021
Performance
Data Harmonization: The Ultimate Guide for Marketers in 2026

A complete guide to data harmonization. Learn the definition, steps, techniques, and tools to unify disparate data sources, improve data quality, and unlock powerful marketing insights for better ROI reporting and analytics.
August 27, 2021
Performance
15 Best Enterprise Marketing Platforms for Marketing Analysts in 2026

Marketing analyst's guide to enterprise marketing platforms: Salesforce, Adobe, HubSpot, Braze, The Trade Desk. TCO models, benchmarks, and selection crite
August 20, 2021
Performance
Advertising Spending by Industry: 2026 Trends, Benchmarks & Forecasts

2026 advertising spend analysis across 30+ industries. Retail media up 26.1%, CTV $72B, social $227B. Benchmarks, forecasts & ROI data from 117K companies.
July 29, 2021
Big Data
ETL (Extract, Transform, Load): A Guide for Marketing and Analytics Teams

Learn about ETL (extract, transform, load) for marketing analytics, as well as ETL vs ELT, reverse ETL, pipelines, and more from Improvado.
January 22, 2020
Performance
Media Math Cheat Sheet: Digital Metrics Guide 2026

Discover the Media Math Cheat Sheet to master CPM, CPC, CPA, CTR, CR, and ROI formulas for accurate campaign performance and better ROI in 2026.
February 7, 2018