Connect Yandex to Excel Power Query to Get Analysis-Ready Data

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What is Yandex?

Yandex is a leading internet company in Russia, providing various online services such as search, email, and eCommerce. Many enterprise companies benefit from Yandex's advertising platform, Yandex.Direct, for targeted ad campaigns and performance analysis. By utilizing Yandex data, these companies can optimize their marketing efforts and achieve better results.

What is Excel Power Query?

Excel Power Query is an advanced data transformation tool for Microsoft Excel. It allows enterprise companies to connect, retrieve, clean, and manipulate data from multiple sources. With Excel Power Query, businesses can analyze large datasets, create customized reports, and make informed decisions based on real-time data. Integrating Yandex data into Excel Power Query can provide deep insights into marketing performance and help drive business growth.

Connecting Yandex to Excel Power Query

To connect Yandex to Excel Power Query, follow these steps:

  • Create a Yandex.Direct account and set up your API access
  • Obtain your Yandex.Direct API credentials (Client ID, Client Secret, and Token)
  • Open Excel and go to the Data tab
  • Click on "Get Data" and select "From Other Sources"
  • Choose "From Web"
  • Enter Yandex API endpoint URL and provide your API credentials
  • Use Power Query Editor to filter, sort, and manipulate the Yandex data as needed
  • Load the transformed data into Excel for further analysis and visualization
  • Consider using a data connector like Improvado to simplify the process of data extraction and load

Connecting Yandex to Excel Power Query can be time-consuming and complex, especially when dealing with large volumes of data. An alternative solution is to use Improvado, a powerful marketing analytics platform that automates the entire data pipeline, from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Yandex to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Yandex to Excel Power Query due to its robust features and capabilities. With Improvado, you can easily extract data from Yandex and load it into Excel Power Query without any manual intervention. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Yandex, ensuring a comprehensive and accurate analysis.

Moreover, Improvado offers customization options that allow users to create custom metrics and dimensions based on their specific needs. Its ability to process large volumes of data and centralize marketing and sales data ensures a smooth and efficient data pipeline for enterprise companies. Additionally, Improvado's customer support is top-notch, providing assistance and guidance throughout the entire data connection process.

Summary of connection Yandex to Excel Power Query

In summary, connecting Yandex and Excel Power Query is an excellent way for enterprise companies to gain valuable insights into their marketing performance. By using Improvado, businesses can save time, effort, and resources while benefiting from a scalable, customizable solution that handles data extraction, transformation, and visualization. Improvado offers high-quality customer support, the ability to process large volumes of data, and a centralized platform for managing marketing and sales data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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