Connect Yandex to Domo for Unbiased Marketing Insights

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What is Yandex?

Yandex is a leading internet company in Russia that operates the largest search engine in the country. The platform offers various marketing and advertising solutions, including Yandex.Direct, a pay-per-click advertising service, and Yandex.Metrica, a web analytics tool. Large enterprises benefit from using Yandex by reaching a wider audience, driving traffic, and analyzing user behavior to optimize marketing strategies.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables users to collect, store, analyze, and visualize data from multiple sources in real-time. Companies using Domo can make data-driven decisions, monitor key performance indicators (KPIs), and enhance collaboration among teams. The platform's scalability and customization options make it ideal for organizations with complex data requirements and diverse user needs.

Connecting Yandex to Domo

Connecting Yandex to Domo can be achieved through the following steps:

  • First, sign in to your Yandex account and obtain the necessary API access credentials, such as the OAuth token and the client ID.
  • Next, sign in to your Domo account and navigate to the data connectors library. Search for the Yandex connector and click on it to initiate the configuration process.
  • Enter the API access credentials obtained from Yandex when prompted. This will establish a secure connection between Yandex and Domo.
  • Select the Yandex data sets you wish to import into Domo. Common data sets include Yandex.Direct campaigns, keywords, and ad performance metrics.
  • Choose the frequency at which you want Domo to sync with Yandex. This ensures that your Domo dashboard stays up-to-date with the latest Yandex data.
  • Configure any additional settings, such as data transformations, filters, or aggregations, to customize how Yandex data is processed and displayed in Domo.
  • Save your configuration and wait for the initial data import to complete. Once done, you can start visualizing Yandex data within Domo.
  • An alternative to manually connecting Yandex to Domo is using a dedicated data connector like Improvado. This allows you to extract and load data from Yandex to Domo seamlessly and with minimal configuration effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Yandex to Domo with Improvado

Improvado is the best solution for connecting Yandex to Domo because it simplifies the entire process and offers numerous benefits. The platform covers the complete data pipeline, from data extraction and transformation to visualization. Improvado's pre-built Yandex connector allows you to automatically extract metrics and dimensions without having to deal with complex API documentation or manual configuration.

Moreover, Improvado is highly scalable and customizable, making it suitable for enterprises with large volumes of data and diverse user needs. The platform centralizes marketing and sales data, allowing for more efficient data management and analysis. Additionally, Improvado provides high-quality customer support to help you troubleshoot any issues and ensure a smooth integration process.

Summary of connection Yandex to Domo

In summary, connecting Yandex and Domo allows enterprises to visualize and analyze marketing data effectively. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large data volumes. By centralizing marketing and sales data, organizations can make better data-driven decisions and optimize their marketing strategies. To explore how Improvado can help your company, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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