Connect Sendinblue to Excel Power Query for Real-Time Data Flow

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What is Sendinblue?

Sendinblue is a powerful marketing automation platform that helps enterprise companies streamline their email marketing, SMS messaging, and CRM efforts. With its user-friendly interface and robust feature set, Sendinblue enables businesses to create targeted and personalized marketing campaigns that drive engagement and increase revenue. By leveraging advanced analytics and performance tracking, Sendinblue empowers enterprises to make data-driven decisions and optimize their marketing strategies.

What is Excel Power Query?

Excel Power Query is a versatile data transformation and analysis tool used by enterprise companies to clean, shape, and combine data from various sources. With its intuitive user interface and powerful features, Excel Power Query enables businesses to automate data extraction, transformation, and normalization, making it easier to access and analyze critical information. By connecting Excel Power Query with various data sources, companies can efficiently and effectively manage, visualize, and gain insights from their marketing and sales data.

Connecting Sendinblue to Excel Power Query

  • Sign up for a Sendinblue API key to enable access to your marketing data.
  • Use the Sendinblue API to retrieve relevant marketing metrics and dimensions, such as open rates, click-through rates, and conversion rates.
  • Set up a secure connection between Excel Power Query and the Sendinblue API using custom functions or third-party connectors.
  • Extract data from Sendinblue using data extraction methods and load it into Excel Power Query for analysis.
  • Transform and normalize the Sendinblue data in Excel Power Query to ensure consistency across different data sources and improve data quality.
  • Visualize Sendinblue data in Excel Power Query using built-in charts, graphs, and tables, or create custom visualizations to gain deeper insights into marketing performance.
  • Consider using Improvado as an alternative to other methods for connecting Sendinblue to Excel Power Query, as it offers a more streamlined and efficient solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Sendinblue to Excel Power Query with Improvado

Using Improvado to connect Sendinblue to Excel Power Query offers numerous advantages over other methods. With its powerful data extraction capabilities, Improvado automates the process of retrieving metrics and dimensions from Sendinblue, freeing up valuable time and resources for more strategic tasks. Additionally, Improvado's data transformation and normalization features ensure that your Sendinblue data is clean, consistent, and ready for analysis in Excel Power Query.

Furthermore, Improvado's scalable and customizable solution easily adapts to the unique needs of your business, allowing you to manage and visualize large volumes of data from multiple marketing and sales sources. With its outstanding customer support and user-friendly interface, Improvado makes it easy for marketing and analytics decision-makers to centralize and analyze their Sendinblue data in Excel Power Query.

Summary of connection Sendinblue to Excel Power Query

In summary, connecting Sendinblue to Excel Power Query provides businesses with an efficient way to manage, visualize, and analyze their marketing data. By using Improvado to facilitate this connection, enterprises can benefit from a scalable and customizable solution that delivers high-quality data and supports the processing of large data volumes. Improvado's exceptional customer support and ability to centralize marketing and sales data make it the ideal choice for large enterprises looking to optimize their marketing strategies and drive growth. To learn more about how Improvado can help your business, book a call today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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