Connect Sendgrid to Looker Studio to Get Analysis-Ready Data

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What is Sendgrid?

Sendgrid is a cloud-based email service provider that helps enterprises with their email marketing and transactional email needs. It offers robust APIs, email deliverability, and scalability, making it a popular choice for large organizations. With Sendgrid, companies can send targeted, personalized, and automated emails to enhance their marketing campaigns and improve customer engagement.

What is Looker Studio?

Looker Data Studio is a modern analytics platform that enables businesses to explore, analyze, and visualize their data. It offers a powerful data modeling layer, customizable visualizations, and interactive dashboards. Enterprises benefit from using Looker Data Studio as it supports data-driven decision making, enables collaboration between teams, and helps identify trends and insights for more effective marketing campaigns.

Connecting Sendgrid to Looker Studio

To connect Sendgrid to Looker Data Studio, follow these steps:

  • Export data from Sendgrid: Set up the Sendgrid API to export relevant metrics and dimensions for your email marketing campaigns.
  • Transform the data: Clean, normalize, and aggregate the data to ensure it is in the correct format for Looker Data Studio.
  • Load data to a data warehouse: Import the transformed data into a data warehouse like BigQuery, Snowflake, or Redshift. This step is essential for storing large volumes of data and enabling faster querying and reporting.
  • Connect the data warehouse to Looker Data Studio: Set up a connection between your data warehouse and Looker Data Studio, allowing you to visualize and analyze your Sendgrid data.
  • Create visualizations and dashboards: Use Looker's extensive visualization options to create custom dashboards and reports for your marketing team to analyze and monitor email campaign performance.
  • Alternatively, use Improvado as a data connector to simplify the process of connecting Sendgrid to Looker Data Studio. Improvado handles data extraction, transformation, and loading, making it the ideal solution for syncing your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Sendgrid to Looker Studio with Improvado

Improvado is the best solution for connecting Sendgrid to Looker Data Studio because it streamlines the entire data pipeline process. With Improvado, you can automatically extract metrics and dimensions from Sendgrid, transform and normalize the data, and load it into your data warehouse. This eliminates manual work, reduces the risk of errors, and saves time.

Furthermore, Improvado is built for scalability, allowing you to process large volumes of data without any issues. It is highly customizable, enabling you to tailor the solution to your specific needs. With Improvado's high-quality customer support, you can be confident that any issues will be promptly resolved. By using Improvado to connect Sendgrid to Looker Data Studio, you can centralize your marketing and sales data, making it easier to analyze and drive better business decisions.

Summary of connection Sendgrid to Looker Studio

In summary, connecting Sendgrid and Looker Data Studio can provide enterprises with valuable insights into their email marketing campaigns. However, the process of extracting, transforming, and loading data can be complex and time-consuming. By using Improvado as your data connector, you can simplify this process and benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. To explore how Improvado can help you connect Sendgrid to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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