Connect Sendgrid to Looker Without SQL

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What is Sendgrid?

Sendgrid is a leading cloud-based email delivery platform that helps businesses drive customer engagement and grow their revenue through email marketing campaigns. Enterprise companies benefit from using Sendgrid's robust email infrastructure, easy-to-use APIs, and powerful analytics tools to optimize their email marketing strategies, improve deliverability, and increase customer engagement.

What is Looker?

Looker is a modern data platform that allows enterprises to transform raw data into actionable insights through advanced data analytics and visualization. By using Looker, businesses can make data-driven decisions, monitor key performance indicators, and discover trends in their data. Enterprise companies benefit from Looker's scalable architecture, customizable data models, and robust integration capabilities with various data sources, including databases, cloud storage, and third-party applications.

Connecting Sendgrid to Looker

Connecting Sendgrid to Looker can be achieved through the following steps:

  • Set up an API key in Sendgrid to allow Looker to access your email data.
  • Create a custom data connector for Looker Sendgrid using a programming language such as Python or a third-party ETL tool.
  • Use the data connector to extract data from Sendgrid, transform and normalize the data, and then load it into Looker.
  • Create a Sendgrid data model in Looker to define the relationships between your email data, metrics, and dimensions.
  • Visualize Sendgrid data using Looker's built-in data visualization tools or custom-built dashboards and reports.
  • Monitor and analyze your email marketing performance using Looker's powerful analytics features.
  • Alternatively, use a specialized marketing analytics platform like Improvado to more easily extract and load your Sendgrid data into Looker.

Connecting Sendgrid to Looker with Improvado

Improvado is the best solution for connecting Sendgrid to Looker because it simplifies and automates the entire data pipeline process. With Improvado, you can easily extract data from Sendgrid, transform and normalize it, and load it into Looker without having to deal with complex APIs or custom data connectors. Improvado's pre-built metrics and dimensions make it easy to visualize and analyze your email marketing performance in Looker.

Additionally, Improvado offers a scalable and customizable solution that can handle large volumes of data from multiple marketing and sales platforms. Its high-quality customer support ensures that any issues are resolved quickly and efficiently, allowing you to focus on driving business growth and making data-driven decisions.

Summary of connection Sendgrid to Looker

In summary, connecting Sendgrid and Looker with Improvado offers a powerful solution for visualizing and analyzing your email marketing data. By leveraging Improvado's scalable, customizable, and centralized platform, you can easily process large volumes of data from multiple sources and gain actionable insights to drive your business growth. Furthermore, Improvado's high-quality customer support ensures that your data pipeline remains seamless and efficient. To learn more about how Improvado can help you connect Sendgrid to Looker and optimize your email marketing performance, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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