Connect Oracle Eloqua to Qlik Without SQL

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What is Oracle Eloqua?

Oracle Eloqua is a robust marketing automation software designed for large enterprises, helping them streamline and enhance their marketing efforts. By enabling the automation of complex marketing processes, Oracle Eloqua allows businesses to effectively target, engage, convert, and analyze customer behavior across multiple channels. With its advanced segmentation, personalization, and reporting capabilities, companies can create targeted marketing campaigns, nurture leads, and measure their marketing ROI.

What is Qlik?

Qlik is a leading Business Intelligence (BI) and data visualization platform that empowers enterprises to make better data-driven decisions. With its associative analytics engine, Qlik allows businesses to explore and analyze large volumes of data from multiple sources, uncovering hidden insights and trends. By providing an intuitive, interactive dashboard, Qlik enables users to easily visualize and share their findings with others. Qlik's flexibility and scalability make it an ideal choice for large enterprises looking to harness the power of their data.

Connecting Oracle Eloqua to Qlik

Connecting Oracle Eloqua to Qlik involves several steps:

  • First, create an Oracle Eloqua App Cloud Connector within the Eloqua instance to enable data extraction from Eloqua.
  • Next, set up the necessary authentication credentials to access the Oracle Eloqua API, as well as the Qlik API.
  • Using the APIs, extract data from Oracle Eloqua, such as leads, contacts, campaigns, and email performance metrics.
  • Transform and normalize the extracted data to ensure compatibility with Qlik's data model.
  • Load the transformed data into Qlik through the Qlik data connector or other custom-built connectors.
  • Build and customize visualizations, reports, and dashboards within Qlik, leveraging the imported Oracle Eloqua data.
  • Perform ongoing data synchronization to keep your Qlik dashboards up-to-date with the latest Oracle Eloqua data.
  • Alternatively, use an advanced marketing analytics platform like Improvado to streamline the entire process and eliminate the need for custom-built connectors or manual data manipulation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle Eloqua to Qlik with Improvado

Improvado is the ideal solution for connecting Oracle Eloqua to Qlik, as it simplifies the entire data pipeline process, from extraction to visualization. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from Oracle Eloqua, while also transforming and normalizing the data for seamless integration with Qlik. By eliminating the need for custom-built connectors or manual data manipulation, Improvado saves time and resources, enabling businesses to focus on generating insights and driving actionable results.

Moreover, Improvado allows for scalability, customization, and centralization of marketing and sales data, providing enterprises with a comprehensive view of their performance. With its high-quality customer support and ability to process large volumes of data, Improvado is the perfect choice for connecting Oracle Eloqua to Qlik and maximizing the value of your data.

Summary of connection Oracle Eloqua to Qlik

In summary, connecting Oracle Eloqua and Qlik can be a complex and time-consuming process, but with Improvado, businesses can simplify and streamline the entire data pipeline. By automating the extraction, transformation, and loading of Oracle Eloqua data into Qlik, Improvado empowers enterprises to easily visualize and analyze their marketing data, uncovering valuable insights and driving better decision-making. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the best solution for connecting Oracle Eloqua and Qlik. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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