Connect Oracle Eloqua to Cumul.io for Unbiased Marketing Insights

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What is Oracle Eloqua?

Oracle Eloqua is a leading marketing automation platform that helps large enterprises streamline and optimize their marketing campaigns. With its robust features, including lead scoring, email marketing, and campaign management, Oracle Eloqua enables businesses to nurture leads, increase conversions, and drive revenue growth. By leveraging the power of Oracle Eloqua, companies can gain valuable marketing insights, make data-driven decisions, and enhance their marketing ROI.

What is Cumul.io?

Cumul.io is a powerful data visualization platform designed for enterprises seeking to transform their complex data into insightful and actionable visuals. Cumul.io offers a user-friendly interface, a vast library of customizable templates, and real-time data updates, making it easy for businesses to create interactive dashboards and reports. By integrating Cumul.io into their analytics processes, companies can improve their decision-making, monitor KPIs, and effectively communicate their data stories to stakeholders.

Connecting Oracle Eloqua to Cumul.io

Connecting Oracle Eloqua to Cumul.io can be accomplished in several ways:

  • Manually export data from Oracle Eloqua and import it into Cumul.io using CSV or other file formats. This method can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Utilize a third-party data connector or integration platform to establish a connection between Oracle Eloqua and Cumul.io. This option requires careful evaluation of the connector's features and compatibility with both systems.
  • Develop a custom API integration to directly link Oracle Eloqua with Cumul.io. This approach may require significant development resources and ongoing maintenance.
  • Use Improvado, a robust marketing analytics platform that automates the process of extracting and loading data from Oracle Eloqua to Cumul.io, offering a seamless and efficient solution for data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle Eloqua to Cumul.io with Improvado

Improvado is the optimal choice for connecting Oracle Eloqua to Cumul.io due to its comprehensive data pipeline capabilities. By leveraging Improvado's advanced platform, businesses can effortlessly extract a wide range of metrics and dimensions from Oracle Eloqua, transform and normalize the data, and load it into Cumul.io for visualization. Improvado's seamless integration with both systems streamlines the data transfer process, eliminating manual tasks and reducing the risk of errors.

Moreover, Improvado offers a scalable and customizable solution that caters to the unique needs of large enterprises. Its capacity to handle massive volumes of data, combined with its ability to centralize marketing and sales data from various sources, makes it an ideal choice for businesses looking to enhance their data-driven decision-making processes. Additionally, Improvado's top-notch customer support ensures a smooth and successful implementation of the Oracle Eloqua-Cumul.io connection.

Summary of connection Oracle Eloqua to Cumul.io

In summary, connecting Oracle Eloqua with Cumul.io is made simple and efficient through Improvado's advanced marketing analytics platform. By choosing Improvado, businesses can benefit from its scalability, customization options, exceptional customer support, and ability to process large volumes of data. Integrating Oracle Eloqua and Cumul.io with Improvado enables enterprises to centralize their marketing and sales data, facilitating better data visualization and informed decision-making. To learn more about Improvado's solution, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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