Connect Oracle BlueKai to Qlik for Real-Time Data Flow

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What is Oracle BlueKai?

Oracle BlueKai is a leading data management platform (DMP) designed for large enterprises, helping them collect, analyze, and act on customer data. By leveraging Oracle BlueKai, companies can enhance their marketing efforts, personalize customer experiences, and drive better business results. Key benefits of using Oracle BlueKai include improved campaign targeting, increased customer retention, and optimized return on investment.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that enables enterprises to uncover hidden insights from their data. With Qlik, companies can create interactive dashboards, reports, and visualizations to make data-driven decisions. The platform's unique associative analytics engine allows users to explore data freely, uncovering trends and relationships that may have been previously overlooked. By utilizing Qlik, businesses can benefit from efficient decision-making processes, increased data literacy, and enhanced collaboration across teams.

Connecting Oracle BlueKai to Qlik

Connecting Oracle BlueKai to Qlik can be achieved through the following steps:

  • Export data from Oracle BlueKai: Obtain the necessary data from Oracle BlueKai by exporting it in a suitable format such as CSV, JSON, or XML.
  • Prepare the data: Cleanse, normalize, and transform the data as needed to ensure compatibility with Qlik.
  • Import data into Qlik: Utilize Qlik's built-in connectors or create custom connectors to import the prepared data from Oracle BlueKai into Qlik.
  • Build visualizations: Once the data is imported, create interactive dashboards, reports, and visualizations in Qlik to analyze and interpret the data.
  • Optimize performance: Continuously monitor and optimize the connection between Oracle BlueKai and Qlik for a seamless data integration experience.
  • Consider using Improvado: For a more efficient and streamlined process, consider leveraging Improvado's advanced marketing analytics platform that simplifies the entire data pipeline from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle BlueKai to Qlik with Improvado

Improvado is the ideal solution for connecting Oracle BlueKai to Qlik, as it provides a seamless, automated, and scalable data integration process. The platform's advanced capabilities enable enterprises to extract a wide range of metrics and dimensions from Oracle BlueKai and load them into Qlik with minimal manual intervention. Additionally, Improvado offers robust data transformation and normalization features that ensure data compatibility with Qlik, allowing businesses to visualize and analyze their marketing data with ease.

By choosing Improvado, enterprises can benefit from a solution that is not only efficient and reliable but also backed by exceptional customer support. The platform's ability to process large volumes of data and centralize marketing and sales data makes it the go-to choice for large organizations looking to enhance their decision-making processes.

Summary of connection Oracle BlueKai to Qlik

In summary, connecting Oracle BlueKai to Qlik enables businesses to gain valuable insights from their marketing data, driving better decisions and improved results. Improvado offers a comprehensive and user-friendly solution for this data integration, ensuring scalability, customization, and high-quality customer support. By leveraging Improvado's advanced marketing analytics platform, enterprises can efficiently process large volumes of data and centralize their marketing and sales data, ultimately enhancing their decision-making capabilities. To learn more about how Improvado can revolutionize your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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