Connect Mailgun to Looker to Make Data-Driven Decisions

Mailgun is a powerful email service provider designed for developers and enterprises to send, receive, and track email effortlessly. With its robust APIs, Mailgun simplifies the complexities of email delivery and helps large companies ensure high deliverability rates and improved customer engagement. Mailgun offers features like email validation, detailed analytics, and seamless integration with various applications, making it an essential tool for enterprise marketing and communication efforts.

Looker is a modern business intelligence (BI) and data visualization platform that enables enterprises to explore, analyze, and share real-time insights from their data. Looker's powerful data exploration capabilities, customizable visualizations, and advanced analytics features empower data-driven decision-making and allow large organizations to gain a competitive advantage. With its user-friendly interface, Looker makes it easy for both technical and non-technical users to access, analyze, and visualize their data, driving better business outcomes and fostering a data-driven culture.

Connecting Mailgun to Looker involves several steps, including:

• Extracting data from Mailgun by using its APIs or webhooks to access and export email data, such as delivery rates, opens, clicks, and bounces.
• Loading the extracted data into a data warehouse or storage solution capable of handling large volumes of data and compatible with Looker, such as BigQuery, Redshift, or Snowflake.
• Preparing and transforming the Mailgun data to ensure that it is in the appropriate format and structure for analysis in Looker, which may involve normalizing data, dealing with missing values, or aggregating metrics.
• Configuring Looker to connect to the data warehouse, including setting up the appropriate database connection credentials and specifying the relevant tables and columns.
• Building custom dashboards and visualizations in Looker to analyze and display Mailgun data, such as tracking email deliverability rates, engagement metrics, and campaign performance.
• Instead of managing the entire process manually, you can streamline the data extraction, transformation, and loading (ETL) process by using a dedicated data connector like Improvado to automatically connect Mailgun to Looker.

Improvado is the ideal solution for connecting Mailgun to Looker, as it simplifies the entire data pipeline process. With Improvado, you can seamlessly extract, transform, and load Mailgun data into Looker without the need for manual intervention or custom development. Improvado provides a comprehensive data dictionary that includes all relevant metrics and dimensions from Mailgun, ensuring that your data is complete and accurate. The platform is built to handle large volumes of data and offers a wide range of customization and scalability options, making it suitable for large enterprise use cases.

Furthermore, Improvado's extensive support for various data sources and BI tools enables you to centralize marketing and sales data from multiple platforms, allowing for more comprehensive analysis and data-driven decision-making. By choosing Improvado, you can benefit from its high-quality customer support and ongoing commitment to improving its platform and features, ensuring that you always have access to the best solution for your data integration needs.

In summary, connecting Mailgun to Looker allows enterprises to analyze and visualize their email marketing data more effectively. By using Improvado, you can simplify the data pipeline process and enjoy benefits such as scalability, customization, high-quality customer support, and the ability to handle large volumes of data. Furthermore, Improvado enables you to centralize marketing and sales data from multiple sources, allowing for more comprehensive analysis and data-driven decision-making. To learn more about how Improvado can help you connect Mailgun to Looker, book a call with one of our experts today.