Connect Mailgun to Excel Power Query for Unbiased Marketing Insights

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What is Mailgun?

Mailgun is a powerful email delivery and management service designed for enterprise companies. It offers advanced sending, tracking, and receiving capabilities, allowing businesses to optimize their email marketing campaigns and improve customer engagement. With its robust API, Mailgun enables seamless integration with various platforms, ensuring efficient email delivery and tracking. Enterprise companies benefit from using Mailgun by enhancing their email deliverability, improving customer communication, and reducing bounce rates.

What is Excel Power Query?

Excel Power Query is a data analysis and transformation tool within Microsoft Excel, designed to simplify the process of importing, cleaning, and manipulating data from various sources. It enables enterprise companies to connect with multiple data sources, perform transformations, and create visually appealing dashboards and reports. Excel Power Query allows users to automate repetitive tasks, save time on data preparation, and gain actionable insights into their data. By leveraging Excel Power Query, enterprise companies can make data-driven decisions, optimize business processes, and uncover new opportunities.

Connecting Mailgun to Excel Power Query

Connecting Mailgun to Excel Power Query can be accomplished through several steps:

  • First, create an API key in Mailgun's control panel to secure access to your data.
  • Next, use the Mailgun API to access the data you want to import into Excel Power Query. This may include email events, bounces, unsubscribes, or other relevant email marketing data.
  • Convert the JSON data from the Mailgun API into a format that Excel Power Query can understand, such as CSV or Excel files.
  • Import the converted data into Excel Power Query by using the "Get Data" option and selecting the appropriate file format.
  • Transform and clean the data in Excel Power Query, applying filters, removing unwanted columns, and performing other necessary transformations to prepare the data for analysis.
  • Create visualizations and reports to analyze the data and gain insights into your email marketing performance.
  • Alternatively, instead of manually connecting Mailgun to Excel Power Query, you can use Improvado to automate the entire process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailgun to Excel Power Query with Improvado

Improvado is the best solution to connect Mailgun to Excel Power Query for several reasons. First, it automates the entire data extraction and transformation process, eliminating the need for manual data manipulation and saving time. Improvado provides a comprehensive data dictionary of metrics and dimensions that can be automatically extracted from Mailgun, ensuring that you have access to all relevant data for your analysis. Additionally, Improvado's platform is highly scalable and customizable, allowing you to connect and integrate multiple data sources with ease. The platform is designed to handle large volumes of data and centralize marketing and sales data, providing a streamlined workflow for data-driven decision-making. Furthermore, Improvado offers high-quality customer support to help you navigate the process and achieve success with your data analysis and visualization.

Summary of connection Mailgun to Excel Power Query

In summary, connecting Mailgun and Excel Power Query not only simplifies the process of analyzing email marketing data but also provides valuable insights that drive better decision-making. By using Improvado, you can enjoy additional benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. This powerful combination of Mailgun and Excel Power Query, powered by Improvado, enables enterprise companies to centralize their marketing and sales data, ultimately leading to improved business performance. To learn more about how Improvado can help you connect Mailgun to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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