Connect Localytics to Looker Studio to Make Data-Driven Decisions

Streamline marketing decision-making with Improvado.

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What is Localytics?

Localytics is a mobile engagement platform that helps large enterprises gain valuable insights from their mobile app user data. By utilizing advanced analytics, Localytics enables companies to understand user behavior, optimize marketing campaigns, and enhance customer experience. Enterprises can benefit from Localytics by increasing customer engagement, driving app growth, and improving overall user retention.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool designed for enterprises. It allows users to explore, analyze, and share data from various sources, providing a single source of truth for data-driven decision-making. With its advanced data modeling capabilities and customizable dashboards, Looker Data Studio enables enterprises to transform raw data into actionable insights, helping them make data-driven decisions and drive business growth.

Connecting Localytics to Looker Studio

Connecting Localytics to Looker Data Studio can be accomplished in several ways:

  • Using a data connector for Looker Data Studio Localytics: Some providers offer connectors specifically designed to integrate Localytics with Looker Data Studio, simplifying the connection process.
  • Developing a custom connection: Enterprises with in-house development resources may choose to build a custom solution to sync Localytics with Looker Data Studio, ensuring a tailored integration that meets their unique needs.
  • Using a third-party ETL (extract, transform, load) tool: An ETL tool can be used to extract data from Localytics, transform it into a compatible format, and load it into Looker Data Studio. This process can be automated to ensure regular data updates.
  • Importing data manually: For smaller data sets, enterprises may choose to export data from Localytics and import it into Looker Data Studio manually, using CSV files or similar formats.
  • Using Improvado instead of other methods: Improvado provides an end-to-end solution for connecting Localytics to Looker Data Studio, streamlining the entire process and ensuring reliable data synchronization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Localytics to Looker Studio with Improvado

Improvado is the best solution for connecting Localytics to Looker Data Studio because it offers a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. Its pre-built connectors simplify the integration process, eliminating the need for custom development or manual data imports. With Improvado, enterprises have access to a wide range of metrics and dimensions from Localytics, ensuring comprehensive data analysis and visualization in Looker Data Studio. Additionally, Improvado's platform is built to handle large volumes of data, making it an ideal choice for enterprises with extensive data requirements.

Summary of connection Localytics to Looker Studio

In summary, connecting Localytics and Looker Data Studio can be achieved through various methods, but Improvado stands out as the best option. It offers a scalable, customizable solution with high-quality customer support and the ability to process large volumes of data. By using Improvado to centralize marketing and sales data, enterprises can unlock the full potential of their Localytics data in Looker Data Studio, driving data-driven decisions and business growth. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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