Connect Localytics to Looker to Eliminate Human Error

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What is Localytics?

Localytics is a mobile engagement platform that helps large enterprises analyze, target, and personalize their mobile app experiences. By leveraging user data and behavior, Localytics enables businesses to create customized marketing campaigns, improve user retention, and accelerate revenue growth. With its robust analytics and insights, companies can make data-driven decisions to optimize their mobile strategy and deliver exceptional customer experiences.

What is Looker?

Looker is a powerful data analytics and business intelligence (BI) platform that empowers enterprises to explore, analyze, and visualize their data. With its intuitive interface and customizable dashboards, Looker enables users to quickly access key insights and make informed decisions. Its robust integration capabilities allow businesses to connect to a wide range of data sources, transforming raw data into actionable insights. As a result, Looker helps organizations drive growth, improve operational efficiency, and gain a competitive edge in today's data-driven world.

Connecting Localytics to Looker

Connecting Localytics to Looker involves several steps:

  • First, ensure you have access to both Localytics and Looker accounts with the necessary permissions to create and manage data connections.
  • Next, obtain your Localytics API key and API secret, which are required to authenticate and access your Localytics data. You can find these in your Localytics account settings.
  • Create a custom data connector for Looker Localytics by developing a Looker Block, a pre-built template that makes it easy to extract data from Localytics to Looker. This will require knowledge of SQL and Looker's modeling language, LookML.
  • Configure the Looker Localytics connector by specifying your Localytics API key, API secret, and any other required settings.
  • Once the connector is set up, you can import data from Localytics to Looker by creating a Looker data model and exploring your Localytics data using Looker's visualizations and reporting tools.
  • Finally, schedule regular data syncs between Localytics and Looker to ensure your Looker dashboards and reports are always up-to-date.
  • Alternatively, you can simplify the process by using an advanced marketing analytics platform like Improvado to connect Localytics to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Localytics to Looker with Improvado

Improvado is a comprehensive marketing analytics solution that can help you connect Localytics to Looker with ease. With its complete data pipeline, Improvado covers everything from data extraction to transformation, normalization, and visualization. Unlike other methods, Improvado provides a seamless, code-free integration that doesn't require any technical expertise.

By using Improvado, you can automatically extract a wide range of metrics and dimensions from Localytics and load them into Looker. This allows you to visualize Localytics data in Looker without any manual data manipulation, saving you time and resources. Improvado's powerful data transformation and normalization capabilities ensure that your Localytics data is consistently formatted and compatible with Looker, making it easy to analyze and compare your marketing data.

In addition, Improvado's platform is designed to handle large volumes of data and can easily scale with your organization's growth. With its robust integration capabilities, Improvado can also centralize your marketing and sales data from multiple sources, streamlining your analytics processes and providing a unified view of your performance.

Summary of connection Localytics to Looker

In summary, connecting Localytics and Looker can provide powerful insights and help you make data-driven decisions. Improvado offers a seamless solution to link Localytics to Looker, simplifying the process and allowing you to focus on analyzing your data. With its scalability, customization, and high-quality customer support, Improvado is the ideal choice for enterprises looking to centralize their marketing data and visualize it in Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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