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What is LiveRamp?

LiveRamp is a powerful data connectivity platform that helps large enterprises unify, manage, and activate customer data. By connecting various data sources and systems, LiveRamp enables businesses to create a single, holistic view of their customers, leading to better insights, smarter decisions, and more effective marketing campaigns. With its secure and privacy-compliant processes, LiveRamp has become an essential tool for companies looking to optimize customer experiences and drive revenue growth.

What is Looker Studio?

Looker Data Studio is a cutting-edge data analytics and visualization platform that empowers enterprises to gain valuable insights from their data. By offering a wide range of visualization tools, Looker Data Studio allows businesses to create interactive dashboards and reports that help drive informed decisions. With Looker Data Studio, enterprise companies benefit from its scalability, collaboration features, and seamless integration with various data sources, enabling them to explore and analyze data in real-time and make data-driven decisions that drive success.

Connecting LiveRamp to Looker Studio

Connecting LiveRamp to Looker Data Studio can be done in several ways. Here are some of the most common methods:

  • Using a pre-built integration or connector between LiveRamp and Looker Data Studio, if available.
  • Developing a custom integration using APIs from both platforms. This may require significant technical expertise or resources.
  • Utilizing a third-party middleware tool that can connect to both LiveRamp and Looker Data Studio, such as an ETL (extract, transform, load) platform.
  • Exporting data from LiveRamp into a file format compatible with Looker Data Studio, such as CSV or JSON, then importing the data into Looker Data Studio manually.
  • Using a data lake or data warehouse to store data from LiveRamp, then connecting Looker Data Studio to the data lake or warehouse.
  • Employing Improvado, an advanced marketing analytics platform that offers a complete data pipeline solution, from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting LiveRamp to Looker Studio with Improvado

Improvado is the ideal solution for enterprises looking to connect LiveRamp to Looker Data Studio. With its robust data connector library, Improvado can seamlessly extract data from LiveRamp, normalize it, and import it into Looker Data Studio for analysis and visualization. By automating the process, Improvado eliminates the need for manual data exports or complex custom integrations.

Moreover, Improvado's platform offers various metrics and dimensions that can be automatically extracted from LiveRamp, giving businesses the flexibility to customize their data connections and reports. Additionally, Improvado's scalability and ability to process large volumes of data make it suitable for large enterprises with complex data needs.

Summary of connection LiveRamp to Looker Studio

In summary, connecting LiveRamp and Looker Data Studio can be achieved through various methods, with Improvado being the most effective and efficient solution. With its scalable, customizable platform, Improvado simplifies the process of connecting these two powerful tools, enabling enterprises to centralize their marketing and sales data, gain valuable insights, and make data-driven decisions. Furthermore, Improvado's high-quality customer support and ability to handle large data volumes make it the ideal choice for large enterprises. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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