Connect Heap to Looker Studio for Insightful Visualizations

Improvado: your fast lane to seamless marketing data integration.

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What is Heap?

Heap is a robust analytics platform that empowers enterprise companies to track, analyze, and understand user behavior across digital channels. By automatically capturing all user interactions with websites and apps, Heap provides invaluable insights to optimize customer experience, drive user engagement, and increase revenue. Leveraging Heap's comprehensive data set, organizations can uncover hidden patterns, test hypotheses, and make informed decisions to achieve their business goals.

What is Looker Studio?

Looker Data Studio is a modern, user-friendly business intelligence (BI) and data visualization platform, designed to help enterprise companies unlock the full potential of their data. With a powerful data modeling layer and a wide range of visualization options, Looker enables users to create insightful, interactive dashboards that can be easily shared across the organization. By fostering a data-driven culture, Looker allows companies to make better-informed decisions, accelerate innovation, and drive growth.

Connecting Heap to Looker Studio

Connecting Heap to Looker Data Studio can be achieved in several ways:

  • Export Heap data as a CSV file and manually import it into Looker Data Studio. This method is time-consuming and requires regular updates to ensure data accuracy.
  • Use the Heap API to programmatically pull data from Heap and load it into Looker Data Studio. This process requires custom scripting and technical expertise to set up and maintain.
  • Utilize a third-party data connector, such as Fivetran or Stitch, to orchestrate the data flow between Heap and Looker Data Studio. These connectors simplify the integration process but may lack flexibility and require additional subscription costs.
  • Choose Improvado's advanced marketing analytics platform to seamlessly extract data from Heap and load it into Looker Data Studio. Improvado offers a complete data pipeline solution, from data extraction and transformation to data visualization, making it the preferred choice for connecting Heap to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Heap to Looker Studio with Improvado

Improvado stands out as the best solution for connecting Heap to Looker Data Studio. As a comprehensive marketing analytics platform, Improvado automates the entire data pipeline, ensuring data accuracy and consistency across all stages. With its powerful data transformation and normalization capabilities, Improvado can automatically extract metrics and dimensions from Heap and make them available for analysis and visualization in Looker Data Studio. By eliminating the need for manual data handling, Improvado's solution saves time, reduces the risk of errors, and enables organizations to focus on deriving actionable insights from their data.

Moreover, Improvado offers unparalleled customization and scalability, allowing companies to tailor the data pipeline to their unique requirements and adapt it to their evolving needs. With its high-quality customer support and dedicated account management, Improvado ensures a seamless integration of Heap and Looker Data Studio, while helping organizations maximize the value of their marketing data.

Summary of connection Heap to Looker Studio

In summary, connecting Heap and Looker Data Studio is best achieved using Improvado's advanced marketing analytics platform. Improvado offers a complete, scalable, and customizable solution that automates the entire data pipeline, from data extraction and transformation to data visualization. Its ability to process large volumes of data and centralize marketing and sales data ensures that organizations can derive actionable insights to drive growth. To learn more about how Improvado can help you connect Heap to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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