Connect Google Analytics 4 to Sisense for Unbiased Marketing Insights

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What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform, providing businesses with invaluable insights into their website traffic and user behavior. Large enterprises benefit from GA4's advanced machine learning capabilities, such as predictive analytics and automated insights, which help them make data-driven decisions and optimize their marketing strategies.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables users to easily analyze and visualize complex data from various sources, creating interactive dashboards and reports that drive informed decision-making. With Sisense's robust features and scalability, enterprise companies can gain valuable insights, improve operational efficiency, and uncover new growth opportunities.

Connecting Google Analytics 4 to Sisense

There are several ways to connect Google Analytics 4 to Sisense:

  • Create a custom data connector using Sisense's API and Google Analytics 4 API, which requires development skills and knowledge of both platforms.
  • Use a third-party integration tool or service to bridge the gap between Google Analytics 4 and Sisense, streamlining the data import process. Keep in mind that some of these tools may have limitations in terms of data types and volume they can handle.
  • Manually export data from Google Analytics 4 and import it into Sisense using CSV or other file formats, which can be time-consuming and error-prone.
  • Choose Improvado, an advanced marketing analytics platform, to seamlessly connect Google Analytics 4 to Sisense without the need for development skills or third-party tools. Improvado's data extraction and load capabilities simplify the process and offer scalability and customization to meet the unique needs of large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Sisense with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Sisense because it provides a complete data pipeline, from extraction to transformation, normalization, and visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google Analytics 4 and other marketing data sources, ensuring accurate and consistent data across your organization.

Improvado's platform is designed for large enterprises, offering scalability and customization to handle large volumes of data and complex use cases. Its high-quality customer support and dedicated account management ensure a seamless and efficient integration process, making it easy for marketing and analytics teams to gain valuable insights from their Google Analytics 4 data in Sisense.

Summary of connection Google Analytics 4 to Sisense

In summary, connecting Google Analytics 4 and Sisense enables large enterprises to analyze and visualize their web analytics data, driving informed decision-making and optimizing marketing strategies. Improvado's advanced marketing analytics platform offers the best solution for this integration, with its scalability, customization, high-quality customer support, and ability to process large volumes of data. By centralizing marketing and sales data in Sisense, organizations can unlock valuable insights and drive growth. To learn more about how Improvado can help you connect Google Analytics 4 to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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