Data sources
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Exponea

Exponea Data Integration | Connect Customer Data Platform

Connect Exponea's customer data platform and personalization engine to your data warehouse through Improvado's automated integration. Extract customer journey data, campaign performance, and behavioral analytics effortlessly.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Exponea CDP to your data warehouse

Improvado connects to Exponea's APIs to extract customer journey data, campaign performance metrics, and behavioral analytics automatically. The integration pulls personalization results, customer segmentation data, and cross-channel campaign effectiveness from your CDP. Real-time customer interaction data and predictive model outputs refresh on your schedule. No manual data exports or complex API configurations needed for comprehensive customer insights.

Exponea Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Exponea + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified customer intelligence across platforms

Exponea customer data integrates with your existing marketing stack through Improvado's Marketing Common Data Model. Customer journey insights normalize alongside email, advertising, and web analytics for complete behavioral analysis. This unified approach reveals true cross-channel customer value and campaign attribution. Advanced customer lifetime value calculations become possible when Exponea data combines with all marketing touchpoints.

Use Cases

What users ask their Exponea integration

Cross-channel
Track complete customer journeys from Exponea personalization through sales conversions
8 hrs → 30 min
Budget optimization
Optimize personalization campaigns by analyzing performance across channels and customer segments
Manual → auto
Executive reporting
Generate automated customer intelligence reports combining CDP insights with marketing performance
6 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Exponea customer data can Improvado extract?
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Improvado extracts customer journey data, behavioral analytics, and campaign performance metrics from Exponea. The integration also pulls personalization results, customer segmentation data, and predictive model outputs. Real-time interaction data and customer lifecycle stage information are included in the automated extraction.
How often does Exponea data refresh in my data warehouse?
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Exponea data updates on your preferred schedule, from hourly to daily depending on your customer analytics needs. Improvado manages API rate limits and ensures data consistency during each refresh cycle. You can adjust timing based on how quickly you need updated customer intelligence.
Can I combine Exponea data with other customer platforms?
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Yes, Improvado normalizes Exponea data with CRM systems, email platforms, and web analytics using the Marketing Common Data Model. This enables comprehensive customer analysis across all touchpoints without manual data matching. Cross-platform customer journey analysis becomes seamless with unified Exponea insights.
Which data warehouses support Exponea integration?
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Exponea data integrates with BigQuery, Snowflake, Amazon Redshift, and Azure Synapse through Improvado. The platform also connects to Tableau, Power BI, and Looker for customer analytics visualization. Data flows automatically to your chosen analytics environment.
How does Improvado handle Exponea API authentication?
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Improvado manages Exponea API credentials and authentication automatically once configured. The platform handles token refresh, rate limiting, and connection monitoring without manual intervention. You don't need technical resources to maintain the integration after initial setup.
What personalization metrics are available from Exponea?
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Available metrics include personalization campaign performance, recommendation engine effectiveness, and dynamic content results. The integration extracts A/B testing data and customer response rates to personalized experiences. Improvado also pulls predictive model accuracy data and customer propensity scores from Exponea's analytics engine.