Data sources
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Datadog

Datadog + Improvado: Infrastructure Monitoring Centralized

Extract application metrics, logs, and performance data from Datadog. Combine with business data in your warehouse and BI tools.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Datadog monitoring to analytics

Improvado connects to Datadog's API to extract infrastructure metrics, application performance data, and system monitoring alerts. Data refreshes automatically every 15 minutes, keeping your operational analytics current with real-time system performance. The integration captures server metrics, response times, and error rates without manual dashboard exports. Setup takes less than 10 minutes with pre-built monitoring data configurations.

Datadog Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Datadog + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified operational and business metrics

Improvado's Marketing Common Data Model normalizes Datadog infrastructure data with business metrics from marketing platforms, sales systems, and customer data. This standardization enables correlation analysis between system performance and business outcomes. Identify how application downtime affects conversion rates and optimize infrastructure investments based on revenue impact.

Use Cases

What users ask their Datadog integration

Cross-channel
Correlate system performance with business KPIs and revenue impact analysis
6 hrs → 15 min
Budget optimization
Track application performance trends and optimize infrastructure resource allocation
4 hrs → auto
Executive reporting
Generate executive reports on system reliability and operational efficiency metrics
5 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Datadog metrics can Improvado extract?
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Improvado extracts infrastructure metrics, application performance data, system alerts, and custom metrics from Datadog. The platform also captures log data, service dependencies, and monitoring dashboard configurations.
How often does Datadog data sync with Improvado?
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Monitoring data syncs automatically every 15 minutes by default. You can adjust refresh frequency from 5 minutes to hourly based on your operational monitoring needs.
Can I combine Datadog with business intelligence data?
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Yes, Improvado normalizes Datadog operational data with marketing, sales, and customer platforms. This enables correlation analysis between system performance and business metrics.
Does Datadog integration require API key setup?
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You need Datadog API and application keys for authentication. Improvado provides step-by-step instructions for generating and configuring the necessary credentials.
Which data warehouses support Datadog integration?
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Datadog data flows into BigQuery, Snowflake, Redshift, and Azure. You can also connect to Tableau, Power BI, and Looker for operational dashboard creation.
How quickly can I start analyzing Datadog data?
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Setup takes 5-10 minutes and data begins flowing immediately. Improvado provides pre-built infrastructure monitoring dashboard templates for instant operational insights.