Data sources
/
AWS CloudTrail

AWS CloudTrail Data Integration — Security Insights

Collect API calls, user activities, and resource changes from CloudTrail logs. Send security and compliance data to Splunk or your SIEM platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AWS CloudTrail in minutes

Improvado connects directly to AWS CloudTrail APIs to extract event logs, user activity, and resource changes. The integration automatically pulls data on customizable schedules, from hourly to daily refreshes. No manual log downloads or complex AWS CLI configurations required. Your CloudTrail data flows continuously into your chosen data warehouse.

AWS CloudTrail Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
AWS CloudTrail + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified security and operational analytics

Improvado transforms CloudTrail data using the Marketing Common Data Model, standardizing event names and user identifiers across platforms. Combine CloudTrail security events with application performance data from DataDog or user analytics from Google Analytics. This unified approach enables comprehensive security monitoring and operational intelligence in tools like Tableau or Looker.

Use Cases

What users ask their AWS CloudTrail integration

Cross-channel
Track user access patterns across AWS services and marketing tools for security audits
Manual → auto
Budget optimization
Monitor API usage costs and optimize resource allocation based on actual activity data
6 hrs → 20 min
Executive reporting
Create executive dashboards showing infrastructure usage and security compliance metrics
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What CloudTrail data does Improvado extract?
+
Improvado extracts event logs, API calls, user activities, resource changes, and management console actions. The integration captures both data and management events based on your CloudTrail configuration.
How often does Improvado sync CloudTrail data?
+
You can set sync frequencies from every hour to daily, depending on your monitoring needs. Most customers use 4-hour intervals for security monitoring and daily syncs for operational reporting.
Does this integration work with CloudTrail Insights?
+
Yes, Improvado extracts both standard CloudTrail events and CloudTrail Insights data. This includes unusual activity patterns and anomaly detection events when Insights is enabled in your AWS account.
Can I filter which CloudTrail events to import?
+
Improvado allows filtering by event source, user type, and date ranges during setup. You can focus on specific services like S3 or EC2, or exclude read-only events to reduce data volume.
What destinations support CloudTrail data?
+
CloudTrail data works with BigQuery, Snowflake, Redshift, Azure Synapse, and BI tools like Tableau and Looker. The data maintains its structure and timestamps across all destinations.
How does Improvado handle CloudTrail data from multiple AWS accounts?
+
Improvado can connect to CloudTrail across multiple AWS accounts and regions. Each account appears as a separate data source, but the MCDM normalization enables unified reporting across your entire AWS infrastructure.