Connect AWS CloudTrail to Looker for Unbiased Marketing Insights

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What is AWS CloudTrail?

AWS CloudTrail is a powerful service that enables enterprise companies to monitor, manage, and track their AWS account activity. By logging and analyzing API calls, AWS CloudTrail provides businesses with valuable insights into user behavior, security measures, and resource utilization. This information is vital for optimizing performance, ensuring compliance, and detecting potential security threats within the AWS environment.

What is Looker?

Looker is a modern data platform that empowers businesses to make data-driven decisions. It provides an advanced data analytics and visualization tool that allows organizations to explore, analyze, and share real-time data insights. With Looker, enterprise companies can create custom reports, dashboards, and visualizations, enabling stakeholders to make informed decisions based on accurate, up-to-date information. Looker's robust integration capabilities ensure seamless data flow between multiple data sources and analytics tools, providing a comprehensive view of the organization's data landscape.

Connecting AWS CloudTrail to Looker

Connecting AWS CloudTrail to Looker involves the following steps:

  • Access and manage AWS CloudTrail logs: You'll need to enable AWS CloudTrail logging and store the logs in an Amazon S3 bucket for further analysis.
  • Configure AWS Glue: AWS Glue is a fully managed extract, transform, and load (ETL) service that helps you prepare and load data from AWS CloudTrail to Looker. To do this, you'll need to create a Glue crawler to catalog your CloudTrail logs and create a database and table schema for your data.
  • Set up Amazon Athena: Amazon Athena is an interactive query service that lets you analyze data in Amazon S3 using standard SQL. Configure Athena to query your AWS CloudTrail data stored in your S3 bucket.
  • Connect Looker to Amazon Athena: In Looker, configure a new connection to Amazon Athena, providing the necessary credentials and details, such as AWS access key, secret key, and the Amazon S3 bucket where your AWS CloudTrail logs are stored.
  • Visualize AWS CloudTrail data in Looker: Once connected, you can start building custom dashboards and reports in Looker to visualize and analyze your AWS CloudTrail data.
  • Use Improvado for seamless data integration: To simplify the process and avoid manual configuration, you can use Improvado's data extraction and load capabilities to connect AWS CloudTrail to Looker effortlessly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AWS CloudTrail to Looker with Improvado

Improvado is the best solution for connecting AWS CloudTrail to Looker because it offers a seamless, reliable, and scalable data integration platform. With Improvado, you can extract a wide range of metrics and dimensions from AWS CloudTrail and automatically load the data into Looker without the need for manual configuration or complex ETL processes. Additionally, Improvado's advanced data transformation and normalization capabilities ensure that your AWS CloudTrail data is ready for analysis in Looker, and its centralized data management allows for easy integration with other marketing and sales data sources.

Summary of connection AWS CloudTrail to Looker

In summary, connecting AWS CloudTrail and Looker is a powerful way for organizations to gain valuable insights from their AWS account activity. By using Improvado's advanced marketing analytics platform, businesses can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado's centralized data management allows for seamless integration with other marketing and sales data sources, providing a comprehensive view of your organization's data landscape. To learn more about how Improvado can help you connect AWS CloudTrail to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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