Connect Adobe Marketing Cloud to Tableau to Streamline Marketing Analytics

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an integrated digital marketing suite that empowers large enterprises to streamline their marketing efforts and achieve better results. It provides a comprehensive set of tools and capabilities, including data analysis, campaign management, audience segmentation, and personalization. By using Adobe Marketing Cloud, companies can optimize their marketing strategies, improve customer experiences, and increase their return on investment (ROI).

What is Tableau?

Tableau is a powerful data visualization and business intelligence (BI) platform designed for enterprise companies looking to make sense of their data. With its intuitive drag-and-drop interface, Tableau allows users to create interactive and shareable dashboards, analyze trends, and uncover hidden insights. By leveraging Tableau, organizations can gain a deeper understanding of their business performance, make data-driven decisions, and drive growth.

Connecting Adobe Marketing Cloud to Tableau

Connecting Adobe Marketing Cloud to Tableau can be accomplished through several methods, including:

  • Using Adobe Marketing Cloud APIs to extract data and import it into Tableau. This method requires technical knowledge and understanding of API documentation.
  • Exporting Adobe Marketing Cloud data as CSV files and manually importing them into Tableau. This process can be time-consuming and prone to errors, especially with large data sets.
  • Utilizing third-party data connectors, such as the Tableau data connector, to streamline the integration process and automate data synchronization between the two platforms.
  • Employing data integration platforms, such as Improvado, to automate the entire data pipeline, from data extraction to load and visualization. With Improvado, you can simplify the process of connecting Adobe Marketing Cloud to Tableau and focus on analyzing your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Marketing Cloud to Tableau with Improvado

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Tableau, as it offers a seamless, scalable, and customizable data integration experience. By leveraging Improvado's advanced marketing analytics platform, you can automate the entire data pipeline, from data extraction to transformation, normalization, and visualization. Improvado provides a comprehensive data dictionary with all the metrics and dimensions you need to extract from Adobe Marketing Cloud, ensuring that your data is accurate and consistent. Moreover, Improvado's platform is designed to handle large volumes of data and centralize your marketing and sales data, making it easier for you to analyze and visualize your data in Tableau.

Summary of connection Adobe Marketing Cloud to Tableau

In summary, connecting Adobe Marketing Cloud to Tableau is a crucial step for organizations looking to gain a holistic view of their marketing efforts and make data-driven decisions. By using Improvado as the bridge between the two platforms, you can enjoy the benefits of a scalable, customizable, and reliable data integration solution. With Improvado's high-quality customer support and ability to process large data volumes, you can focus on what matters most - analyzing and visualizing your marketing data. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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