Connect Adobe Marketing Cloud to Cumul.io Without SQL

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing suite designed for large enterprises, offering tools for data analysis, content management, and digital advertising. By leveraging Adobe Marketing Cloud, businesses can gain valuable insights into customer behavior, optimize marketing campaigns, and improve their overall digital presence. This powerful platform helps enterprise companies streamline their marketing efforts, enabling them to make data-driven decisions and drive better results.

What is Cumul.io?

Cumul.io is an advanced data visualization and business intelligence platform that empowers enterprise companies to create interactive, customizable dashboards with ease. By using Cumul.io, organizations can gain valuable insights from their data, enabling them to make informed decisions and drive business growth. This platform is designed for scalability, allowing businesses to handle large volumes of data and integrate seamlessly with various data sources, such as Adobe Marketing Cloud.

Connecting Adobe Marketing Cloud to Cumul.io

There are several ways to connect Adobe Marketing Cloud to Cumul.io:

  • Create a custom connector using Adobe Marketing Cloud APIs to extract data from the platform and load it into Cumul.io.
  • Utilize a third-party data connector for Cumul.io that supports Adobe Marketing Cloud integration, automating the data extraction process.
  • Export Adobe Marketing Cloud data as CSV or JSON files, then import them directly into Cumul.io for data visualization and analysis.
  • Use a hybrid approach of APIs and data export/import to optimize the data extraction and load process, ensuring the most accurate and up-to-date data is available in Cumul.io.
  • For a more streamlined and efficient solution, consider using Improvado to connect Adobe Marketing Cloud to Cumul.io, automating the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Marketing Cloud to Cumul.io with Improvado

Improvado is the best solution to connect Adobe Marketing Cloud to Cumul.io because it offers a complete data pipeline that simplifies the process of extracting, transforming, and normalizing data from various marketing sources. With Improvado, you can access a wide range of metrics and dimensions from Adobe Marketing Cloud, enabling you to create insightful and actionable dashboards in Cumul.io.

Improvado's platform is designed for scalability, allowing it to handle large volumes of data and integrate with multiple data sources seamlessly. Its customization capabilities ensure that you can tailor the data pipeline to meet the specific needs of your organization. Additionally, Improvado's dedicated customer support team is available to assist you throughout the entire process, ensuring a smooth and successful integration between Adobe Marketing Cloud and Cumul.io.

Summary of connection Adobe Marketing Cloud to Cumul.io

In summary, connecting Adobe Marketing Cloud to Cumul.io unlocks valuable insights and helps you make data-driven decisions to drive business growth. By using Improvado, you can streamline the data pipeline, centralize marketing and sales data, and enjoy the benefits of scalability, customization, and high-quality customer support. Furthermore, Improvado's ability to process large volumes of data ensures that your organization will be well-equipped to handle the demands of enterprise-level marketing analytics. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Cumul.io, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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