Data warehouses
/
PostgreSQL

Connect PostgreSQL — Open Source Database Power

Tables, views, and custom queries from PostgreSQL databases sync automatically. Build comprehensive analytics without manual data exports.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to PostgreSQL

Improvado loads data from Google Ads, Facebook, Salesforce, HubSpot, and 500+ marketing sources directly into PostgreSQL databases. The platform creates tables, indexes, and constraints automatically for optimal query performance. Incremental loads use COPY commands and upsert operations to handle data updates efficiently. SSL connections and connection pooling ensure reliable, secure data transfer.

PostgreSQL Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Normalized database architecture

Improvado's Marketing Common Data Model creates PostgreSQL schemas with proper normalization and foreign key relationships. Campaign metrics, customer data, and attribution models follow consistent naming conventions and data types. Join tables efficiently with optimized indexes on frequently queried columns. Build scalable analytics applications that leverage PostgreSQL's advanced query capabilities.

Your sources
PostgreSQL + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their PostgreSQL integration

Cross-channel
Consolidate Google Ads, Facebook, and CRM data in PostgreSQL for unified customer analytics
10 hrs → 35 min
Budget optimization
Build marketing attribution models using PostgreSQL window functions and advanced SQL
Manual → auto
Executive reporting
Create real-time marketing dashboards with PostgreSQL materialized views
8 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What marketing data sources connect to PostgreSQL through Improvado?
+
Improvado connects 500+ sources including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, Shopify, and analytics platforms. The platform supports both cloud and on-premises PostgreSQL deployments. All data loads with consistent schema and automated transformations.
How does Improvado optimize PostgreSQL performance?
+
Improvado creates appropriate indexes, partitioning, and table structures based on marketing analytics query patterns. The platform uses COPY commands for bulk loading and implements proper data types for optimal storage. Regular VACUUM and ANALYZE operations maintain query performance automatically.
Can Improvado handle PostgreSQL schema migrations?
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Yes, Improvado automatically detects and implements schema changes when marketing platforms add new fields or metrics. The platform uses ALTER TABLE statements to add columns while maintaining existing data. Schema evolution happens transparently without breaking existing applications.
What PostgreSQL versions does Improvado support?
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Improvado supports PostgreSQL versions 10 through 16, including Amazon RDS, Google Cloud SQL, and Azure Database for PostgreSQL. The platform adapts to version-specific features and maintains compatibility across different PostgreSQL distributions.
How often does marketing data load into PostgreSQL?
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Data loads run every 3 hours by default with options for hourly or custom schedules. Improvado uses incremental loading and upsert operations to minimize database impact. Real-time updates are available for select marketing sources with high-frequency data changes.
Does Improvado support PostgreSQL high availability setups?
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Improvado works with PostgreSQL streaming replication, logical replication, and clustering solutions like Patroni. The platform can route read queries to replica servers while directing writes to primary instances. Failover scenarios are handled automatically without data pipeline interruption.