Data sources
/
Facebook Ads

Facebook Ads Data Integration | Meta Advertising

Connect Facebook Ads to your data warehouse automatically. Improvado extracts campaign performance, audience data, and conversion metrics from Meta advertising platforms.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Facebook Ads to your data warehouse

Improvado connects directly to Facebook Marketing APIs to extract campaign performance, ad set metrics, creative data, and conversion tracking. The integration pulls audience insights, cost information, and engagement metrics without manual CSV downloads. Automated data refresh keeps your warehouse current with campaign changes and performance updates. Historical Facebook Ads data imports provide complete advertising visibility from account inception.

Facebook Ads Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Facebook Ads + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified social advertising data analysis

The Marketing Common Data Model (MCDM) normalizes Facebook Ads data with Google Ads, TikTok, and other advertising platforms. Campaign metrics, audience segments, and conversion events align automatically for cross-platform analysis. Social advertising performance compares directly with search, display, and video campaigns using consistent data structure. Attribution modeling improves when all paid channels share standardized metrics and dimensions.

Use Cases

What users ask their Facebook Ads integration

Cross-channel
Compare Facebook and Google Ads performance by audience, creative, and conversion goals
7 hrs → 12 min
Budget optimization
Optimize Meta advertising budgets using cross-channel customer acquisition and LTV data
Manual → auto
Executive reporting
Create executive reports combining Facebook Ads spend with revenue from all channels
4 hrs → 18 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Facebook Ads data does Improvado extract?
+
Improvado extracts campaign performance, ad set metrics, creative data, audience insights, and conversion tracking from Facebook and Instagram. The integration includes cost information, engagement metrics, and demographic breakdowns. Historical data covers your complete Facebook Ads account history.
How often does Facebook Ads data refresh in my warehouse?
+
Data updates every 2 hours by default, with options for hourly refresh based on campaign optimization needs. You can customize refresh schedules to match budget management and reporting cadence. Recent campaign changes appear in your warehouse within 15 minutes.
Can I analyze Facebook Ads data with other advertising platforms?
+
Yes, the Marketing Common Data Model standardizes Facebook Ads with Google Ads, TikTok, LinkedIn, and 500+ other platforms. Campaign metrics and conversion data align automatically for unified analysis. Cross-platform advertising comparison requires no additional data preparation.
Does the integration capture Facebook pixel and conversion data?
+
Conversion data includes pixel events, custom conversions, and offline event sets with revenue attribution. The integration tracks conversion values, optimization events, and attribution windows. Enhanced conversion tracking improves campaign optimization and budget allocation decisions.
What destinations work with Facebook Ads integration?
+
Improvado sends Facebook Ads data to BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. Visualization tools like Tableau, Power BI, and Looker connect to processed data immediately. Both cloud and on-premise data destinations are supported.
How does Improvado handle Facebook Ads attribution windows?
+
The integration extracts conversion data across multiple attribution windows including 1-day, 7-day, and 28-day post-click and post-impression. Attribution window data enables accurate comparison with other platforms using similar measurement periods. Custom attribution modeling becomes possible with granular conversion timing data.