Playboy Media Kit

The magazine came onto the scene as a men’s media brand six decades ago but has since evolved into an all-inclusive publisher, delivering stories that appeal to all genders and driving over $3 billion in global consumer spending.

Playboy is best-suited for companies looking to connect with young consumers across multiple industries like fashion, beauty, entertainment, sexual wellness, sports, and more.

Playboy: By the Numbers

 Here are some stats you might find interesting as you consider Playboy for advertising opportunities.

• Consumers in 180+ countries
• $3 billion in global consumer spending
• 97% global unaided awareness
• 50m+ social media followers
• 10m+ monthly unique visitors on digital platforms
• 75% mobile traffic

Playboy Digital Advertising Opportunities

Playboy offers a variety of opportunities across digital, mobile, social, and experiential platforms. 

• Display—Playboy attracts over 10 million visitors every month and offers a wide variety of ad units to partners that want to promote products and services to its visitors through display advertising.
• Sponsorship—The brand also offers sponsorship opportunities to companies that want to attract a new audience through branded articles, sponsored videos, and more. 
• Contests—Playboy allows you to create brand awareness by organizing competitions and giveaways on its digital platforms.
• Social Media—With a reach of over 50 million followers, Playboy helps its partners deliver promotional social media content across major social media platforms.

Playboy Digital Ad Units and Costs

Playboy offers a wide variety of display ad units on its digital platforms. Let’s explore the major ones below.

Digital Offerings

Super Leaderboard and Bottom Leaderboard

Super Leaderboard displays your ad as a closeable 970 x 90px or 970 x 60px pushdown banner on top of the webpage. 

Bottom Leaderboard delivers your ad as a 728 x 90px banner at the bottom of the webpage. 

Billboard

The Billboard unit serves your ad content within a 970 x 250px banner. This unit is compatible with rich media, allowing videos with user-initiated audio.

Half Page

Half Page comes as a 600 x 300px (DMPU) unit shown at the right-hand rail of a reader’s desktop webpage.

Pre Roll

Pre Roll serves your 15-30-seconds video ad right before a Playboy video content begins.

Medium Rectangle

Also known as MPU, this unit delivers your ad within a 300 x 250px box within the editorial content (on all devices) or at the right-hand rail of the page (on desktop).

Pushdown

This delivers your ad as a super leaderboard unit (970 x 90) for a few seconds after the page loads. It shrinks into a standard leaderboard unit (728 x 50) as the reader scrolls down the page.

Mobile Offerings

Full-Page Flex Unit

Available only on mobile, Full-Page Flex displays your ad within a 1290 x 1280px unit, taking up the entire screen. This collapses into a mobile leaderboard (320 x 50px) unit as the reader scrolls through the page.

Top Banner Adhesion 

This displays your ad as a 320 x 150 banner that sticks to the top of the page while the reader scrolls through the editorial content.

Mobile Video Overlay

This unit automatically serves your video ad on top of the editorial content, giving the reader an option to initiate audio or close the ad.

Playboy Digital Advertising Rates

Below are some of Playboy's ad offerings and applicable rates.

Ad Units

Special Advertising Offering

Further Inquiries

For further inquiries on Playboy’s digital advertising offerings, feel free to contact the advertising team using the contact details below.

VP/Advertising Director—Marie Firneno

Email—marief@playboy.com