New York Times Media Kit

NYT delivers content in a wide range of topics, thus its readership is relatively broader. However, its contextual targeting technology makes it easy to reach any audience segment of your choice.

By the Numbers

With over 164 million monthly visitors on its digital channels, the New York Times has ranked as the top destination for global opinion leaders for 16 years. 

Here are some of the impressive stats the NYT has picked up over the years.

• Ranks third among brands with the youngest readers
• Has 58% Gen Z and Millenial readers.
• Its readers wield $1.4 trillion in total purchasing power.
• Registered 8 million premium subscriptions as of Q2 2021.
• Has over 1700 journalists on staff.

Standard Digital Offerings

The New York Times offers a range of interactive digital media and audio products to solve its readers' needs and provide opportunities for advertisers.

• Multimedia Storytelling-Lets you connect to over 150 million highly engaged global readers across its multimedia story segments.
• Podcasts-Allows you to connect with the NYT’s audience through its portfolio of 4 podcasts. The brand’s podcast boasts over 168 million monthly downloads and reports that 97% of its listeners listen to podcast ads.
• Email Briefings-Gives you access to advertising opportunities across its portfolio of 50+ newsletters and millions of email subscribers.
• Contextual Targeting-Allows you to target audiences using proprietary advanced filtering technology. The NYT’s contextual targeting leverages the connection between content and emotions to deliver ad engagements six times more effectively than IAB standards.

Digital Ad Units

The New York Times offers a wide variety of digital ad units that seamlessly integrate ads into the NYT environment.

Let’s take a look at them.

1X1 Autoplay

Delivers a full-bleed video unit capable of adapting your social media assets into highly engaging ads. This format is only deliverable on desktop and tablet devices.

Article Spotlight

Allows you to align your ad with a dynamic feed of NYT’s newest content.

Boutique Shopper

Shows your ad in a realistic, 3D format within NYT’s largest premium canvas. This allows readers to interact with a dynamic carousel of products before clicking through to your website.

Crossword

Delivers your ad in the form of a playable, customizable, Crossword unit.

Featured Property Module

Delivers your ad as a fixed placement on NYT’s Real Estate section’s front page.

Full Bleed

Displays your ad as a full-screen unit with an image, logo, headline, body, and CTA.

Index

Delivers a full-screen unit using a main image and a side panel of supporting images. This allows your prospects to engage with your ad more effectively.

Listings

Listings allows you to showcase your real estate properties to premium NYT readers and real estate buyers. It can support between 2 to 5 listings.

Messaging

Delivers a fast-loading native ad experience using a side-by-side combination of an image and ad copy.

Messaging: Logo Only

This ad unit allows you to communicate to your target audience using just your brand image and a logo.

Mini Story

Formally known as Flex Post, Mini Story delivers your ad in the form of a two-column unit comprising a slideshow and an ad copy.

Multi-Product Shopper

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Allows you to display multiple products or variations of the same product in full-screen.

Nested Autoplay Video

Delivers an autoplay video over an image and ad copy. This is only deliverable on desktop and tablet devices.

Quiz

The quiz unit allows you to educate NYT’s viewers about your products and services using a variety of multi-choice questions.

Slideshow

Delivers a fast-loading slideshow unit populated with 3 to 5 branded images.

FlexXL Video (16:9)

Allows you to display your ads as a fullscreen, in-stream video.

Window Shopper

Delivers your ad in the form of a carousel populated with product-specific creative assets to evoke the feeling of online shopping in real-time.

Zoom

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The Zoom unit delivers your ad in the form of a zoomable image, allowing readers to zoom in for a closer look at specific aspects of your advertised product.

New York Times Digital Ad Rates

Specific ad rates are currently undisclosed on the New York Times website. However, you can contact the marketing team for pricing information using the contact form linked below:

Contact Form