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The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.
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As a leading media brand in business and finance, Forbes tailors its content to suit influential leaders and successful entrepreneurs as well as growing business owners who aspire to be the best in their industries.
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With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
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As the largest metropolitan daily newspaper in the United States, LA Times delivers valuable stories to a diverse group of affluent readers spanning from business decision makers to politicians and from HNW investors to fashion enthusiasts.
The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.
NYT delivers content in a wide range of topics, thus its readership is relatively broader. However, its contextual targeting technology makes it easy to reach any audience segment of your choice.
With over 164 million monthly visitors on its digital channels, the New York Times has ranked as the top destination for global opinion leaders for 16 years.
Here are some of the impressive stats the NYT has picked up over the years.
The New York Times offers a range of interactive digital media and audio products to solve its readers' needs and provide opportunities for advertisers.
The New York Times offers a wide variety of digital ad units that seamlessly integrate ads into the NYT environment.
Let’s take a look at them.
Delivers a full-bleed video unit capable of adapting your social media assets into highly engaging ads. This format is only deliverable on desktop and tablet devices.
Allows you to align your ad with a dynamic feed of NYT’s newest content.
Shows your ad in a realistic, 3D format within NYT’s largest premium canvas. This allows readers to interact with a dynamic carousel of products before clicking through to your website.
Delivers your ad in the form of a playable, customizable, Crossword unit.
Delivers your ad as a fixed placement on NYT’s Real Estate section’s front page.
Displays your ad as a full-screen unit with an image, logo, headline, body, and CTA.
Delivers a full-screen unit using a main image and a side panel of supporting images. This allows your prospects to engage with your ad more effectively.
Listings allows you to showcase your real estate properties to premium NYT readers and real estate buyers. It can support between 2 to 5 listings.
Delivers a fast-loading native ad experience using a side-by-side combination of an image and ad copy.
This ad unit allows you to communicate to your target audience using just your brand image and a logo.
Formally known as Flex Post, Mini Story delivers your ad in the form of a two-column unit comprising a slideshow and an ad copy.
Allows you to display multiple products or variations of the same product in full-screen.
Delivers an autoplay video over an image and ad copy. This is only deliverable on desktop and tablet devices.
The quiz unit allows you to educate NYT’s viewers about your products and services using a variety of multi-choice questions.
Delivers a fast-loading slideshow unit populated with 3 to 5 branded images.
Allows you to display your ads as a fullscreen, in-stream video.
Delivers your ad in the form of a carousel populated with product-specific creative assets to evoke the feeling of online shopping in real-time.
The Zoom unit delivers your ad in the form of a zoomable image, allowing readers to zoom in for a closer look at specific aspects of your advertised product.
Specific ad rates are currently undisclosed on the New York Times website. However, you can contact the marketing team for pricing information using the contact form linked below:
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