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As the largest metropolitan daily newspaper in the United States, LA Times delivers valuable stories to a diverse group of affluent readers spanning from business decision makers to politicians and from HNW investors to fashion enthusiasts.
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As a leading media brand in business and finance, Forbes tailors its content to suit influential leaders and successful entrepreneurs as well as growing business owners who aspire to be the best in their industries.
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With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
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The New York Times (NYT) is recognized as a leading brand in independent journalism. With its recent exploits in Augmented Reality, the brand is constantly exploring new ways to keep readers engaged and bring more results for its advertising partners.
As the largest metropolitan daily newspaper in the United States, LA Times delivers valuable stories to a diverse group of affluent readers spanning from business decision makers to politicians and from HNW investors to fashion enthusiasts.
The brand hosts over 40 million monthly unique visitors on its digital platforms and 1.2 million daily readers on print.
Thanks to its broad, diverse, and affluent readership, LA Times is a great place to advertise if your business targets a broad category of people. Also, the brand has a targeting technology for businesses that prefer to advertise to specific demographics and interests.
LA Times has been delivering daily content for 139 years. Here are some impressive numbers the brand has racked up in the process.
LA Times has a large portfolio of products and services that advertisers can leverage to reach their target customers. Here are some of them:
LA Times offers a slew of digital advertising units with varying dimensions and capabilities.
Let's look at them below.
LA Times’ standard ad units include all the basic features necessary to get your ads up and running on its website and digital platforms.
This comes as a basic, mobile-only ad unit with dimensions of 320 x 50.
This ad unit delivers your asset as a 300 x 250 ad at the corner of the page. This format is available on desktop and mobile devices.
Half Page delivers your asset as a 300 x 600 ad at the corner of a page. It's only deliverable on desktop devices.
Super Leaderboard displays your ad as a 970 x 90 banner right above the editorial content. It is only available on desktop.
This desktop-only ad unit delivers a bold 970 x 250 banner at the top of the page's editorial content.
AdMail delivers ads in dimensions suitable for LA Times email newsletter. This ad unit supports static and animated images.
Section Front Takeover allows you to have full advertising access to LA Times' editorial sections.
Rich Media allows you to advertise with a wide variety of assets. It supports images, GIFs, video, and audio content. Here are some ad units in this category.
This ad unit delivers a 728 x 90 banner and expands to display a 728 x 315 banner ad. It is deliverable on desktop and tablet devices.
Supported on desktops and tablets, this ad unit starts with a 300 x 250 banner ad and expands into a 600 x 250 banner.
This delivers a 300 x 600 closable ad that expands into a cube-shaped banner. This is supported on desktops and tablets only.
Delivers a collapsible 970 x 250 ad with user-initiated audio. When collapsed, the ad transforms into a 970 x 90 banner.
Freeform delivers a 300 x 600 autoplay ad, which can be expanded to show into a 980 x 600 ad. This is only deliverable on desktops and tablets.
Hover delivers a collapsible 970 x 90 banner that sticks at the bottom of the page. Upon collapse, it shrinks into a 100 x 90 ad.
Lighthouse delivers a fully responsive ad experience. Display dimensions start from 2160 x 300 and scale down to 420 x 220, depending on screen size.
This delivers an autoplay video ad using different dimensions from 2160 x 300 to 420 x 220, offering a fully-responsive experience to viewers.
This ad unit pushes the editorial content down the page, delivering an autoplay video ad that automatically turns into a 970 x 90 static banner after 10 seconds.
Reskin delivers your ads in the form of 500 x 1000 banners flanking both sides of the content area. This is only supported on desktops.
This ad unit allows you to display ads on LA Times' home page using a full-screen video with scroll functionality.
Digital ad rates are undisclosed on the LA Times website. To get this information, you can contact the advertising team using any of the available contact options:
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