Atlantic Business Magazine Media Kit

With 250,000+ issue readers on all platforms, Atlantic Business Magazine (ABM) is the largest and longest-publishing business magazine in Atlantic Canada. Established in 1839, ABM is constantly leading the charge in delivering valuable content for affluent business leaders across the Atlantic.

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If your business targets customers within the four Atlantic Regions—Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and New Brunswick—then ABM might have the best opportunity for you.

By the Numbers

Here are some stats you might find useful as you consider ABM for digital advertising opportunities.

Receives 23,000+ unique visitors per month.
Has 1,800+ email newsletter subscribers.
80% of its subscribers are from Atlantic Canada, while 20% are spread across the rest of Canada and the United States.
35% of its readers manage annual budgets of over $500,000.
90% of its readers hold senior management positions.
72% are under 50 years old.

Digital Advertising Opportunities and Rates

This section will look into the offerings available on ABM along with the associated costs. Let’s proceed.

Branded Content

This offers you the chance to publish 500-word branded content on ABM's website. The content is linked to a banner or content box on ABM's homepage. The publisher also has a team that can create content for you for an additional fee.

Here are the costs associated with ABM’s branded content categories:

Be a Hero (Banner)

This allows you to host a 1920 x 800 pixel banner on ABM’s homepage alongside its branded content (see arrow A). This banner is then linked to your 500-word content on the website.

Pricing: $1500/month

Go Large (Medium Box)

This allows you to upload a 500 x 500-pixel box image on the homepage (See arrow B). The box links to your branded content on ABM’s website.

Pricing: $500/month

ABMInsider e-Newsletter

The newsletter gives you access to ABM's 1800+ email subscribers for ad placements and event listings. ABM reports an average click-through rate of 20-30% on ads within its e-Newsletter.

Pricing: $100 for ad placement and $50 for event listings.

Paywall Sponsorship

ABM runs a paywalled content service and offers advertisers the opportunity to connect with its premium members through sponsorships.

This offering gives you access to single article sponsorship or the full issue sponsorship.

Single Article Paywall Sponsorship

This gives you the opportunity to submit ad content for display in a single article for a specific duration. Available ad units include a Skyscraper unit (300 x 600 pixels) and a Content unit (600 x 300 pixels).

Pricing: $1,000/day, $2,500/week, $5,000/month, and $10,000/month.

Full Issue Paywall Sponsor

This gives you access to advertising opportunities in ABM's bi-monthly issues. For the main issue page, available ad units include a Skyscraper unit (300 x 600 pixel) and a Medium Box unit (500 x 500 pixel). For every article within the issue, you get access to a Skyscraper unit or a Content unit for the duration of the sponsorship.

Pricing: Undisclosed.

Display Advertising

ABM allows advertisers to connect with its audiences across its digital platforms by offering a wide variety of display advertising options.

Let’s look at the options below.

Homepage

Displays your ads on ABM’s homepage. Available ad units include a Large Box (700 x 700 pixels) and a Medium Box (500 x 500 pixels) unit.

Pricing: $750/month for Large Box ads and $300/month for Medium Box ads.

Current Issue Page

Displays your ads on the main page of ABM’s bi-monthly issues. This offering delivers your ads using a Medium Box (500 x 500 pixels) and a Skyscraper (300 x 600 pixels) ad unit.

Pricing: $300/month for Medium Box ad and $350/month for Skyscraper ad.

Single Magazine Article

This shows your ads within a specific ABM magazine article. You will be allowed to specify which article you want to use for ad placement. This offering gives you access to a Skyscraper ad (300 x 600 pixels) and a Content ad (600 x 300 pixels).

Pricing: $250/month for Skyscraper and $350/month for Content ads.

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